A Very Convenient Hype: The Rise Of Sustainable Cinema
Film Helps Save Planet.
Before 2006 and Al Gore’s “An Inconvenient Truth“, you’d be hard-pressed to find an eco-conscious movie (moving oh-so-swiftly over this without looking back, ever). Now it’s Tinseltown’s latest obsession.
This year’s Sundance Film Festival, reports Jane Clark for Reuters, has been something of an eco-frenzy: on the screen, an assortment of Green-themed productions headed by “Fields of Fuel“, a clarion-call documentary about the benefits of biodiesel (vehicle fuel from vegetable oil). Behind the scenes, a number of filmmakers pledging to make their work carbon-neutral. Down at ground level, the likes of Timberland and Lexus touted their eco-friendly (or friendlier) wares. Bandwaggoning? Undoubtedly ““ but it’s all the good kind of publicity.
On a smaller scale (and with a respectable reduction in hype), the Great Lakes Environmental Film Festival took place on Jan 13th in Bay City, with the Festival winner, “Pollution Solution”, netting its creators a financial boost towards their college scholarship funds. Bay CityCentralHigh School students Max Barth and Evan Poirier’s film concentrated on the myriad problems of water conservation.
The Festival’s executive producer, the splendidly-named Ziggy Kozicki, summed up the aim of the event – "the emphasis here is on what an individual can do". And whether it’s behind the cameras at Bay City or in front of the photographers at Sundance, individuals are doing more than ever”¦..
Image: FXR
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1 Comment
May 19th, 2008 at 2:15 pm
This is pretty cool – it seems to have been greenscoured a bit, though.
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