April's Showers Bring Summer Rayne?
Just when you thought the time change was throwing you off, all eyes look forward further to Payless‘ big debut of its first ever affordable eco-footwear and hand bag line: zoe & zac.
Gracing over 500 of its locations’ shelves, the new line will feature green slip-ons, wedges and heels.
The $30-a-pair collection is featuring organic cotton, linen and hemp for cloth materials and using recycled materials for shoe soles.
Women’s shoes and handbags will come first, while men’s and children’s shoes will follow later in the year. Payless will also help cut down waste by using environmentally-safe packaging methods.
Of course one of the hottest angles to this story is Summer Rayne Oakes, whose name has become as household in eco-fashion as LED light bulbs are to saving energy.
Oakes, who besides being a model, environmentalist and new author is a regular on the Discovery Network’s “Planet Green” fashion as a beauty expert, was hired as a consultant for the Payless venture.
She says at her website, “With the economy the way that it is now, many people think [green products] are that much more inaccessible, so this line is coming at the right time.”
While that might be true for the pocketbook, we hope the line is as durable as other eco-shoe lines and not another throwaway addition to our wardrobes as Payless is known for.
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2 Comments
March 11th, 2009 at 6:28 am
Amy – Do we know whether Payless instituted fair trade standards for this line? I’m just curious if the impact is social as well as environmental? Thanks!!!
March 11th, 2009 at 1:53 pm
Hi Katherine,
I sent an email to folks at Payless and at Summer Rayne Oakes’ site to get that answer.
Was trying to find it myself (even while writing) with no luck.
When I find it I’ll post it!
Thanks for asking.
Best,
Amy
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