It’s been many years since a consumer could buy rice directly from the farmer who grew it. That’s because rice has become a commodity product completely disconnected from the end eater. Massa Organic Whole Grain Brown Rice is a healthy, chewy, delightful whole grain rice that goes way beyond the minimum requirements to be certified organic and is produced in a truly ecological manner.

Fourth generation family farmers and biologists, Greg and Raquel Massa run their farm as an integral part of the ecosystem. Not only do they farm without chemicals, but they preserve and actively encourage wildlife habitat on their farm. Rice farming can be a notorious heavy water user, but the Massas capture and reuse their irrigation water. They even live the sustainable dream in their self-built rice straw bale house! (A fascinating story on its own and well-worth the read.)

Massa Organic Whole Grain Brown Rice is available at farmers’ markets in the San Francisco Bay Area and in limited Central Valley and Bay Area stores. You can also buy it on their website.

Image: ayayan.s