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Marketing FAIL: The Cocoa Krispies Immunity Boost

cocoa krispies

‘Tis the (cold and flu) season, and it’s time to stock up on immune boosting foods like oranges, garlic and Kellogg’s Cocoa Krispies.

Yes, that’s right. Kellogg’s is claiming that all the vitamins they’ve sprinkled onto their sweetened, processed puffs will help your child’s immune system. It’s boldly emblazoned across the box, so it must be true!

Vitamins aside for a moment, has anyone forgotten the negative immune impact of sugar? I haven’t, but one wonders if Kellogg’s is exercising some selective memory techniques. The second …

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9 Reasons to Stay Out of Starbucks

starbucks

Starbucks: people either love ‘em or loathe ‘em. My husband likes their coffee and admires their business brains. I, on the other hand, can’t stand them for their homogenized, yuppie style. Having grown up in grunge-era Seattle, once a land of artsy coffee shops crammed with kitschy sofas and local color, cookie-cutter Starbucks look to me like a department store: void of soul and chock-full of useless merchandise.

But how bad is Starbucks, really? I decided to find out.

1. Clean water is such a precious commodity in the world …

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NASA’s Celestial Sin: Bombing the Moon

fiery moon

NASA is about to commit an eco-sin on a galactic scale.

On October 8th, in search of water, NASA is going to bomb the Moon.

Water on the Moon, you ask? Yes, scientists think there might be evidence of moisture found in the debris plume (which will, by the way, be visible from Earth). I admit, this irks me; I find it strikingly arrogant. Exploration is one thing, but the Moon doesn’t belong to the United States for benefit and exploitation.

Even if water is found, shuttling it back …

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The Importance of Weight-Bearing Activity for Bone Health

fence work

Osteoporosis is a big deal for women. But there’s more involved in keeping your bones strong and healthy than just eating plenty of calcium. Weight-bearing activity (exercise on your feet that works your bones and muscles against gravity) is crucial to building and maintaining optimal bone mass. Here’s why:

Bone density refers to your reserve of stored calcium. This is what determines the strength and health of your bones.
Bones are living tissue and need to be used to be strengthened….

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Help, I Need Help: Revisited

help

Oh, this is way too cute. The “Help, I Need Help” folks are at it again.

First they charmed us with clever little (eco-friendly!) packages labeled “Help, I have a headache,” and “Help, I’ve cut myself,” containing acetaminophen and bandages.

Now they’ve expanded their product line – or rather their packaging line. After all, they’re really just selling ibuprofen, but in a Zen little package labeled “Help, I have an aching body,” just to make sure you don’t forget what ibuprofen is for.

Fully compostable corn-based packages, did I …

ESC

Set Your Calendar to the Moon

moon noe valley california

It’s hard to imagine in our highly-scheduled age, but there once was a time without ticking clocks and calendars. Rather, we counted the passing of days via simple observation – watching the Sun and the Moon.

Instead, our wacky Gregorian calendar marks time such that we rely on mnemonic devices (30 days hath September…). On the other hand, marking time by the moon is undeniable. Either it’s new or full, waxing or waning. We only have to look up at night to see it.

And each …

ESC

Fiji’s Bottled Water Wars

fiji bottles

Like a water fight in an online school cafeteria, Fiji Water and Mother Jones Magazine have begun a volley of facts and fascinating accusations back and forth at each.

What’s the deal with these water wars, you ask? As Mother Jones’ muckraking Anna Lenzer debunks Fiji Water’s self-proclaimed “green” status, Fiji Water continues to toot its carbon-footprint-minimizing horn.

If you can get around the idea that shipping water halfway around the world in plastic bottles is somehow green, then you might be …

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Geek Hack: My Monthly Cycles Email Alerts

email

I like life’s special little surprises: a dozen roses mysteriously appearing at the doorstep, some birds nesting right outside the living room window or a phone call from an old friend I’ve been thinking about all week.

But there’s one thing I don’t like to be surprised by: my period. This is something I want to have planned out with the right, comfortable clothes and all my supplies at hand in the secret pocket of my purse. A camping trip, the third date, that beach vacation – not exactly welcome times …

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Cream of the Cup: Our 18 Favorite Triple-Certified Coffees

coffee beans

Triple Certified coffee – the gourmet, deluxe, connoisseur’s brew. Coffee that’s organic, fair trade and shade grown. Coffee that’s good for the people, the forest and the birds.

Here’s a guide to the cream of the cup. These sites are worth browsing for the grower’s stories and photos of the people and the farms.

Café Altura
Café Canopy
Café Fair
Caffe Ibis
Café Mam
Coffee-Tea-Etc
Dean’s Beans
The Groovy Mind
Grounds for Change
Heine Brothers Coffee
Higher

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