Marketing FAIL: The Cocoa Krispies Immunity Boost
‘Tis the (cold and flu) season, and it’s time to stock up on immune boosting foods like oranges, garlic and Kellogg’s Cocoa Krispies.
Yes, that’s right. Kellogg’s is claiming that all the vitamins they’ve sprinkled onto their sweetened, processed puffs will help your child’s immune system. It’s boldly emblazoned across the box, so it must be true!
Vitamins aside for a moment, has anyone forgotten the negative immune impact of sugar? I haven’t, but one wonders if Kellogg’s is exercising some selective memory techniques. The second ingredient on the Cocoa Krispies label (quickly followed by high fructose corn syrup), sugar raises the body’s general acidity, making you more prone to illnesses of all kinds.
As for vitamins: the best ones come from whole foods sources like…well, like oranges and garlic. In order to get the necessary nutrients your body needs, you can eat actual, whole foods or take vitamins from brands such, as New Chapter, ,that derive their supplements from actual food extracts (with a small dose of probiotics to help you digest them better). The vitamins you’ll find in Cocoa Krispies, on the other hand, tend to have the bad habit of washing away in the milk.
Conclusion? Cereal is not medicine, particularly the cracklin’ candy sort. Opt for serving your tots a hot, yummy bowl of real, organic whole-grain oatmeal with fresh, organic fruit for a true immunity boost this season.
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2 Comments
November 12th, 2009 at 1:27 pm
I wrote about this last week. My bigger problem is with the high sugar content and artificial flavors and colors in so many of these cereals. I have a link to an excellent report by Yale’s Rudd Center that ranks many of the most popular cereals. Take a look at that and this immunity thing seems like nothing.
http://naturalaspossiblemom.com/2009/badcereal
–KB
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