Apr 22, 2008 at 5:01 pm by Elaine Lipson

Wear Your Ethics

Is all the best eco-couture coming from England? Maybe it’s because they put the focus on ethical fashion, not just green materials, and always seem to throw in a little handcrafted tradition, as well.

Sharkah Chakra takes its mission to heart - the name means “hand make life” - with handloomed and naturally indigo-dyed denim.



“We aim to care for all the artisans involved in making our denims; the Fair Trade cotton farmers, the indigo farmers, the indigo dyeing craftsmen, the hand loom weavers, the tailors and the laundry masters. Creating a circle where everybody benefits from the work that we do,” the company says.

These are expensive jeans, costing a few hundred dollars, but every stitch makes a statement with a moral and a mission. In the United States, you’ll find them at cutting-edge Fred Segal in Santa Monica.

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