There's Good Chews, and There's Bad Chews
Have you ever really thought about what chewing gum is made of? Maybe you don’t really want to know. Modern gum is mostly made up of petro-based polymers. Essentially, you’re chewing plastic. But the original chewing gum came from chicle, the latex of a tropical Central American tree. And the Consorcio Chicleros of south-eastern Mexico are taking chewing gum back to its original Mayan roots.
So gum-lovers, I’d like to present you with a better option: Chicza, an organic, biodegradable, agave-sweetened gum made completely from chicle tree latex, the old-fashioned way. The chicle latex is sustainably harvested right in the tropical forest. These trees can’t produce the latex in any other environment than their natural one, so the chicleros have great incentive to protect their trees and their livelihood.
And you, as the gum chewing consumer, can rest assured that you’re chewing a botanical product (and not the product of the petrol business) and helping these people protect their land from deforestation and cattle grazing. So chew up! And toss your gum in the compost when you’re done.
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1 Comment
April 1st, 2009 at 8:55 am
OMG. It’s so gross to think about chewing plastic and that truly is how most gum tastes after a few minutes (Altoids!). I like the idea of it being biodegradable, especially since tossing conventional gum out onto the street not only sticks to shoes, but can really harm birds and other wild friends.
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