Keds, Barneys and Loomstate Partner to Green Classic Kicks
Keds Champion
Keds, which launched its first sneaker in 1916, has joined forces with Barneys New York and Loomstate to create a new green sneaker which will also come in recycled/repurposed shoeboxes.
Already moving forward with their own Green Label line, Keds recently implemented 100% organic cottons for their shoes along with non-toxic inks and dyes, 20% recycled rubber insoles and shoelaces from recycled plastic water bottles.
Based on Keds tried-and-true “Champion” sneaker, the new merge plans on designing five prints that have 100 percent organic uppers and linings, nickel-free eyelets and 100 percent recycled insoles. Additional triple bottom line efforts include donating proceeds from all shoe sales to The Organic Exchange, which aims to expand organic agriculture.
Stylish sneakers were certainly not made a fashion staple by Michelle Obama, but the Keds/Barneys/Loomstate line might be inspired by the first lady who was recently spotted volunteering with Jill Biden at a Washington, D.C. food bank in a plum and silver-laced pair made by the high-end French design house Lanvin. (The $540 pair of shoes are sold in select Barneys.)
The new green sneakers from the Keds, Loomstate and Barneys union will kindly retail for $75 per pair and will be at select Barneys locations and online this month.
A nicer price point for those of us not living in the White House.
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4 Comments
June 15th, 2009 at 9:09 am
Amy, this is great news! My kids are die-hard Keds fans (the white ones are part of the uniform with skirts at school). Love to hear about the old classic companies learning new tricks! Awesome digging, you fashion sleuth, you.
June 22nd, 2009 at 12:43 pm
So glad to hear that Keds has gone eco! Always has been a simple and natural favorite for me.
June 22nd, 2009 at 1:25 pm
I love this!!! And I also love that the boxes will be natural, too! A lot of times the product will be green, but the packaging won’t, so this is a great idea!
June 23rd, 2009 at 6:04 am
I have always been a fan of Keds and are glad my summer staple will now be natural as wel..
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