Kentucky Fried Marketing
We’ve got our eyes on you, KFC.
For years now you’ve been a cornerstone of the fast food movement, bucketing out deep-fried meat and refined carbs in every direction and every conceivable portion size – relentlessly filling American faces for decades.
You’ve taken criticism on the chin, which was brave of you because there’s been plenty of it – from health organisations despairing at your liberal use of hydrogenated oils (prompting you to recently switch to trans fat-free oils, along with all your competitors, of course) to PETA’s fury over your somewhat spotty animal rights record. Which is putting it mildly. Truth be told, as unashamedly bonkers as PETA often are, the term “battery hen” makes me want to strip naked and hand out leaflets until I’m arrested. Yet despite all that, KFC, you’re a survivor.
Look.
You make fast food. It’s fast food. That means, inexorably and unavoidably, the food you make is of the fast variety. It’s not healthy food. You’ve taken great pains in recent years to make your food healthier – but that’s a world away from being good, green people-fuel. Putting aside the continuing problem with your reliance on incarcerated animals living in undeniable squalor and misery, your product falls firmly into the category of Food That Seems A Better Idea After A Few Beers.
It’s generally wildly caloric and bulging with fat. Your latest effort is an admirable step away from the fat fryers, releasing a range of grilled chicken with reduced calories and sodium – all while you’re developing new fried products in the background, of course. But your newly grilled products are not healthy. They’re just less unhealthy.
So keep your slice of the market – though we suggest that if you wish to expand it, be nicer to animals, since people are big on that nowadays. Grill everything in sight, and continue to keep America (and the world, for that matter) bright-eyed and greasy-lipped.
But don’t pretend to be what you aren’t, please, or we’ll have a new word to fling at you.
Image: pdra
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4 Comments
April 23rd, 2009 at 10:31 am
I had weight loss surgery in November. So, that greasy mess doesn’t even LOOK good to me anymore. I wasn’t that big of a grease eater in the past. The few times I ever ate KFC I regretted it. Now I just can’t be bothered. When you have a very small stomach you have to make sure that what goes in there is the good stuff first! We can all do without that stuff. Wouldn’t it be wonderful if everyone just walked away?
Larraine’s last blog post..Language – A "Sunday Scribblings" Prompt
April 23rd, 2009 at 4:00 pm
Thanks for popping by, Larraine.
Interesting point – and makes me wonder, are fast food manufacturers being hit hard because people are wanting smaller but *better* portions of food nowadays? If they reduced the size of their portions, how would everyone react? I reckon many would welcome it. Nothing like the guilt that forces you to finish off too much takeaway food because it would be a waste to throw it away…
April 23rd, 2009 at 5:32 pm
I thought all the KFC was just pieces of deep fried dough! You mean there’s chicken in there?
April 23rd, 2009 at 5:45 pm
Theory has it.
That cheese-strewn photo up there, by the way, makes me want to run away. Which made writing the article very dificult indeed.
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