Swede Things
I’m totally Swede on the Stockholm-based Jantze Brogard Asshoff studio and the thoughtful, elegant designs these craftswomen are producing for both eco function and beauty.
Founders Moa Jantze, Hanna Brogård and Johanna Asshoff strive to simplify their surroundings to improve everyday life.
“We create sophisticated, useful products with a poetic soul and playful character,” they explain. “Our backgrounds from different parts of Sweden will always be a great source of inspiration. We like to mix modern with traditional, folklore with decadent luxury and regional Swedish handicraft with industrial production.”
The results are apparent in the well-balanced red Bloom Chair with folksy flowers embroidered on felted wool. The little seat with steel and pipe construction was inspired by the rich ornamentation of past Scandinavian folk traditions by Moa Jantze.
Another innovative design is the upholstered felt Pinecone Pouf, a pouf with wool scales by Moa Jantze.
In recent weeks, the group showed off its Greenhouse container at a curated group show called Kitchen Ecology exhibited during Dwell on Design event in Los Angeles.
The modern designs of fresh international eco designers were featured, including Greenhouse by Jantze Brogård Asshoff, a paper house-shaped bin (think Monopoly houses where the porches are pedals). When you step on the porch the roof opens up. It comes in different sizes to fit different types of garbage boxes and sorting.
“Greenhouse is a beautiful way to store and sort your garbage and fits both at home and in office spaces,” says the designers.
Look for more innovative green solutions from this upcoming Swedish team!
Images: Jantze Brogard Asshoff
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