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Ad Drought Closes Gourmet and Modern Bride Magazines

gourmet

Gourmet Magazine, an American classic, found a slump in add sales spelled the recipe for disaster.

That’s why Conde Nast Publications is closing the oldest food magazine in the US along with Modern Bride, Elegant Bride, and the parent magazine Cookie, which I have to admit I’ve only glanced at in the doctor’s office waiting room.

While the bride magazines are used as sources to stimulate ideas for women planning their big events, Gourmet has long been the bible of American epicureans, fond of cutting …

ESC

The Devil Wears Fur and Her Hurt on Her Sleeve

septemberissuewintour

Welcome to The September Issue, a frockumentary chronicling the genius behind the fattest ever edition of Vogue, weighing in at over four pounds, reaching 13 million readers and boosting the sinking morale of the $300-billion global fashion industry.

I don’t know about you but I don’t like my documentaries contrived any more than my fashion. Albeit entertaining, this one by R.J. Cutler smacks of high level spin and pretense.

Adding to the “entertainment value” was an art-versus-bottom dollar subplot pitting the painfully bored Vogue chief Anna Wintour against brilliant, model-turned-photo stylist …

ESC

Ad Urges Consumers Who Can’t Buy a House to Refill the One They Got

invoice sofa

“It’s funny how new furniture has a way of restoring people,” says the sweet, pastel-coated spread (above) appearing in online and print magazines.

Why the reminder to hug a couch today?

It’s all part of a $20 million ad campaign launched by Ogilvy & Mather to spur Americans to focus on the bird in the hand, namely homes they now own and can play with even if the economy ain’t recovering and we can’t bid on new real estate.

Decor spending is in the toilet with showrooms hurting and closing in …

ESC
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