November 5, 2009 at 8:00 am by Luanne Bradley
Kaiser Permanente: Save Trees and Thrive
Kaiser Permanente is prescribing big doses of sustainability in the sixth season of its $50 million Thrive ad campaign.
Two new ads – Emerald Cities and Connected – reinforce the health care provider’s commitment to the planet by dramatically reducing paper use – no small task for an industry long married to countless charts and forms. For most of us, being ordered to “Fill this out” is as rote as, “Hop on the scale,” and just as painful.
The Emerald pitch describes how Kaiser is allowing patients …
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First, a link we’ve mentioned before (what’s that called, a relink?) but worth repeating because it’s a foodie’s treasure trove – it’s 
