August 5, 2009 at 5:00 am by Vanessa Barrington
Marketing Authenticity: 7 Corporations Riding on the Coattails of a Movement
The collapse of the economy has had a curious effect on our culture. Shuttered chain stores and denuded neighborhoods have made us realize how unstable and unsustainable a society predicated on constant growth and fueled by the twin demon drugs of easy credit and cheap consumer goods can be. When the Circuit Cities go away and the lesser Starbucks close, we realize we didn’t really need them anyway.
All over the country, people are reconnecting with their communities, saving money, working cooperatively, bartering and living a less consumption-dominated life. …
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