Carbon Footprinting Consumables: How Useful to Consumers?
Carbon Footprinting, or conducting a life cycle analysis on a given product to measure its greenhouse gas emissions over its lifetime, is all the rage. But how useful a tool is it?
Case in point: Coca Cola recently made big news when it measured the carbon footprint of a can of Coke. A standard 330ml can of Coke will set you back 170g of carbon dioxide (CO2e). But what does that really mean? To a consumer, not much. Are you going to stop drinking Coke based on those numbers? …
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