July 30, 2009 at 5:00 am by Luanne Bradley
Petition Aims to Ban Invasive Commercials at the Movies

We go because we love movies. We go for the delightful or frightful experience of being swept into another reality for a couple of hours. We go crazy when bombarded with highly stylized Mercedes and Coke ads before previews and a show.
The big screen in a darkened room has always had a dramatic impact on the captive viewer, more than a television screen and much more than a computer monitor or iPhone. And they know it. They bet on it. They exploit it. They profit from it.
They are corporate advertisers for soft …
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