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Mourning Time on My Porch: Does Anyone Play Out Front Anymore?

porch

Perhaps it’s the fact the yard is covered with green grass, which is a water no-no in my world, yet a feature imposed by our homeowner association regulations. How we’d love to replace it with artichokes and succulents.

Maybe it’s because my garage is in the back of the house and leads to the backdoor entrance. That sure makes it convenient for unloading backpacks and groceries.

I suppose both of these excuses keep me from perching on the brick steps out front, except once in a blue moon, like on …

ESC

A Screen Inside a Magazine to Lure Readers

cbs-pepsi-video-ad

Read all about it! Entertainment Weekly has published the first video advert with built-in speakers to get the attention of readers conditioned to respond to screens.

A report by the BBC explains the screen is built into a wafer-thin, cardboard insert and contains an ad for Pepsi Max, as well as trailers for CBS television.

“This is an extraordinary way to refresh how we interact with consumers,” said Pepsi-Cola’s chief marketing officer, Frank Cooper.

Desperate ploy, marketing breakthrough or annoyance? The chip technology, which holds up …

ESC

Counting the Cost of Pixels

If you were to update the list of the Seven Wonders of the Modern World, the internet would almost certainly make the cut. With the exception of antibiotics I can think of very few other 20th century inventions that have changed society and people’s lives for good quite so profoundly.

Yet our digital addiction is also taking its toll on the environment. Coming up with hard numbers on a global scale is quite a challenge but that doesn’t stop people trying. A few days ago a UK Sunday Times article reported a surprising …

ESC
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