July 14, 2009 at 8:00 am by Luanne Bradley
Genius in a Bottle
Color me hydrated! Yes, these appealing fruit shades enlivening the sleek water bottles are part of KOR Water’s new Thirst for Giving™ program.
Each color is tied to a different non-profit identified by KOR as part of this environmental mission – and clever marketing campaign.
KOR will donate 1% of annual sales to organizations doing exceptional work related to the causes that KOR supports: ocean and watershed protection, the global water crisis and container recycling.
“KOR’s mission is to celebrate and protect water,” said KOR founder and CEO Eric …
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