Kaiser Permanente is prescribing big doses of sustainability in the sixth season of its $50 million Thrive ad campaign.

Two new ads – Emerald Cities and Connected – reinforce the health care provider’s commitment to the planet by dramatically reducing paper use – no small task for an industry long married to countless charts and forms. For most of us, being ordered to “Fill this out” is as rote as, “Hop on the scale,” and just as painful.

The Emerald pitch describes how Kaiser is allowing patients …

Tags: advertising , Allison Janey , American health , care , doctor visits , doctors , e-mail , eco , electronic health records , fuel , gas , green , Health insurance , hopsitals , information , Kaiser Permanente , medicine , paper , patients , prevention , radio , reduce , sustainability , television , thrive , trees

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Being elected into The Institute of Medicine (IOM) is considered one of the highest honors in the field of health and medicine. It recognizes those who’ve demonstrated outstanding professional achievement and commitment to service.

Earlier this month the IOM announced the names of 65 new members and five foreign associates who’ve made major contributions to the advancement of the medical sciences, health care and public health. What’s especially interesting is that in order to assure diversity, they required that at least one-quarter of those selected be from outside of …

Tags: brain , doctors , health , insitute of medicine , medicine , wellness

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