February 2, 2010 at 11:53 am by Stephanie Rogers
‘Green Coal’ Company LoraxAg Names Itself After Seuss Character
First there was “clean coal”, now there’s “green coal” – though neither would gain the approval of the Lorax. But that hasn’t stopped a Massachusetts coal startup from calling themselves “LoraxAg”, after the beloved Dr. Seuss character.
The coal-gasification company plans to make farm fertilizer from high-sulfur coal, which currently has little use, and claims that it can do so without pollution. It also runs a chemical production facility. Mike Farina, President of LoraxAg, defends the company’s use of the name.
“The Lorax is the protector of the truffula trees,” he told …
|
