Yes, you read that correctly. Following suit with other fashion icons, the luxury brand Gucci has made a first step forward on the eco catwalk.

And the sexy creative director behind the luxury brand known for its double “GG” symbol stands at the forefront.

Frida Giannini is her name and she designed (and models in the image above) this limited edition eco-friendly T-shirt in honor of the environmental film HOME, by Yann Arthus-Bertrand. The film was also funded by Gucci’s parent company, the PPR Group.

HOME expresses a deep …

Tags: eco-couture , environment , fashion , good cause , organic cotton

4 Comments |

Link to this post |

|

Bookmark

Green, contemporary lifestyle clothing.

Sustainable everyday wear.

Eco-fabulous clothing that does double duty”¦

We’ve seen all these headlines but where, oh where, are the couture eco-designers creating clothes just for our swanky occasions? And I’m talking about fashion-forward designing and not just fabric sewn in piles around the waist of a model for the runway.

Of course, more high-profile designers like Calvin Klein, Rogan, Stella McCartney, Versace, Narciso Rodriguez, Behnaz Sarapfour and Bodkin are easy enough to scout, but how about the indie designers thinking on a whole

…

Tags: eco-couture , Elena Garcia , Mark Liu , Noir , Rodarte

4 Comments |

Link to this post |

|

Bookmark