No matter how confused the media appear about what eco fashion is, one mantra rings true: to create a sustainable wardrobe is to buy clothes designed to survive the short-lived trend cycle.

Happily, this theme appears to have dovetailed, so that timeless chic will be what we soon find in our favorite stores. Understatement and restraint seems to have tied together the designs shown during New York Fashion Week and the Green Shows.

Donna Karan, celebrating her label’s 25th year, declared she was going back to basics (together with …

Tags: designers , eco design , eco fashion , fashion 2010 , New York Fashion Week

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Magda Rod recently took her LA boutique Visionary on the road.

We are a society used to getting immediate gratification so why wouldn’t we want clothing as quickly as we can get a Big Mac?

The shift in consumer desire to want more now has led us, over the years, to the current state: body care and electronics being sold in vending machines, a craving to know more about where your friends are 24/7 through social media and those energy drinks to help you move faster to get everything, you know…now.

Eco-designers and boutiques …

Tags: eco design , Etsy , nowism , pop-up shops , trendwatching.com , vending machines

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With 55 million pounds of pesticides sprayed on clothes yearly, the EPA considers seven of the top 15 of these pesticides used on cotton in the United States as “possible,” “likely,” “probable,” or “known” to cause cancer in humans.

Thanks to various agencies safeguarding what we wear, “Eco-Friendly” clothing is being subjected to many production standards much like the green building industry from organizations like the Global Organic Textile Standard (GOTS), the International Market for Sustainable Apparel (registry required) and the Organic …

Tags: eco design , green clothing , greenwash , organic fashion , tips

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