Of course, I never wasted my hard-earned cash on something I didn’t need*. But in case you ever have, now there’s a good reason…to go useless.

Useless, in this situation, is guilt-free: sustainable, charitable and fashionable. It’s got good written all over it.

The eco-friendly brand Useless sells stuff people need and use and gives 10% of profits to water and sanitation projects in developing countries. (Find out more about these projects on the Useless website). The company’s small list of products includes messenger & tote bags (image above), hats, tees (image below), hoodies, reusable water bottles and notebooks. All are useful. Everything is 100% sustainable.

And fashionably cool, of course. But the emphasis is on making a difference and having a positive impact on the planet, because no one is exempt.

And with a name like Useless, I’m hoping more people actually take to heart the obvious play on words, and make more of an effort to…use less.

Shop for something Useless at their online store.

* okay, I’m lying.

via MaxGladwell

The luck of the Irish is upon us as we seek out clover and hemp on St. Patrick’s Day, hoping to cover ourselves in more sustainable green garments so we won’t get pinched. Here are a few goodies found over the rainbow and elsewhere to guide you on the wearing of the green green as you sip your Guinness.

It’s never too soon to get into the act of parading message tees. This Think Green onesie has no naughty dyes and is made in the U.S., $20, from Soul Flower.

Heads up, lassie! This cute green and white striped organic crocheted hemp hat is $19 at Taraluna. It’s a fair trade company that only weaves with the good stuff.

Tees for Change Choose Happiness Women’s Bamboo & Organic Cotton Tee for her; Live Mindfully Tee for him, both made of organic cotton and bamboo, $25 at Eco Zen Boutique.

From Simple Shoes vegan collection, the green Mistletoe organic cotton sneaker, $85. Yes, the road will rise to meet you in these soft souled t-straps.

The green, green dress of home, this pretty frock from Modify is made of organic cotton jersey and goes great with an Irish coffee and soda bread, $104.

Yes, the wind may be at your back but you will be covered in the Re Mix urban steetwear culture sweat from Soul Flower, or this great ruched workout jacket (lower) by ActiveSoy, $98 at Gaiam. It’s made from a combo of breathable cotton and soybean fiber.

This Threads of Sustainability fair trade scarf is intricately handwoven on the traditional backloom, creating a unique checkered pattern of loosely and tightly woven strands. Wear the Threads of Sustainability scarf and make a difference in the lives of women artisan and their families. $38 from World of Good.