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Marketing FAIL: The Cocoa Krispies Immunity Boost

cocoa krispies

‘Tis the (cold and flu) season, and it’s time to stock up on immune boosting foods like oranges, garlic and Kellogg’s Cocoa Krispies.

Yes, that’s right. Kellogg’s is claiming that all the vitamins they’ve sprinkled onto their sweetened, processed puffs will help your child’s immune system. It’s boldly emblazoned across the box, so it must be true!

Vitamins aside for a moment, has anyone forgotten the negative immune impact of sugar? I haven’t, but one wonders if Kellogg’s is exercising some selective memory techniques. The second …

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Mesquite Beyond the Barbecue

mesquite

I live in Arizona, a hot and arid land, not generally thought of as a farmer’s paradise, and especially not a place that would produce any highly nutritious, medicinal food that could feed the world. But it can.

Like other arid landscapes around the world, Arizona is rich in mesquite. Yes, you’ve heard of mesquite barbecue and mesquite honey, and this is the tree from which those products come. Mesquite’s rock-hard seed pods were stone ground by native Sonoran people and eaten as a staple for centuries before anyone showed up …

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