Gas | EcoSalon

November 5, 2009 at 8:00 am by Luanne Bradley

Kaiser Permanente: Save Trees and Thrive

Kaiser Permanente is prescribing big doses of sustainability in the sixth season of its $50 million Thrive ad campaign.

Two new ads – Emerald Cities and Connected – reinforce the health care provider’s commitment to the planet by dramatically reducing paper use – no small task for an industry long married to countless charts and forms. For most of us, being ordered to “Fill this out” is as rote as, “Hop on the scale,” and just as painful.

The Emerald pitch describes how Kaiser is allowing patients …

Totally Tubular Wine!

four wine

It’s not your grandmother’s wine box!

This 3-liter tube contains a premium, rich and structured California Cab – the first release by winemaker Barry Gnekow, who went looking for a way to drink outside the box and to entertain without the waste.

“My goal was to produce the equivalent of a $25 bottle of wine that could be delivered to the consumer at under $10 per bottle,” he says.

At $40 a tube, The FOUR Cabernet scores many eco points. It eliminates expensive traditional glass-and-cork packaging, cutting wine bottle landfill waste by …

Carpooling Helps the Wallet and the Environment

Not everyone is going to find the idea of biking to work practical or appealing. The distance might be too far. Or it might be that you’re physically unable to bike. Not to worry. There is another way to get to work in an environmentally and financially friendly way – carpooling.

Just as we’re challenging you to give up the bottle in 2009, we’re also asking you to consider another simple step to easing your pocketbook and helping the planet.

Joining with others who are traveling the …

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Tags: carpooling , driving , gas , how to , money , save , sustainability , tip , transportation , travel