Why Wash?
Doing laundry wastes energy and resources – not just the planet’s, but yours! Inspired by Sara’s earlier post on wearing your jeans five times before washing, I will fully admit to wearing the same black work pants five to six times before I wash them. Not only am I saving myself time and energy but – no joke – these pants have lasted me six years!
The Finnish design house Ivana Helsinki also promotes this don’t-wash-it approach. Designer Poala Suhonen has made the family-owned Ivana Helsinki brand synonymous with …
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A little graffiti for your feet? This graphic shoe du jour by 













