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8 Eco Terms Everyone Should Know: From COP15 to Astro-Turfing

My days are filled with issues such as Climate Change, renewable energy, recycling, LEED buildings, CO2 sensors, de-lamping and composting.

ESC

The Ceramic Industry: Is a Little Green Better Than None at All?

pottery

It wasn’t the answer I had hoped for, in fact it threw me. And when I finally landed it was clear I had my next topic for EcoSalon. Is ceramic an eco-friendly material?

Not really.

Ceramic is certainly not 100% eco-friendly, although it does boast an honest list of good intentions.

But first the aforementioned answer, which comes from Whitney Smith, a ceramic artist on Etsy. I asked her about the eco-friendliness of her work. Here’s what she said:
Hi Kim, I wouldn’t consider my process eco-friendly. Pottery production …

ESC

Marketing Authenticity: 7 Corporations Riding on the Coattails of a Movement

real coffee

The collapse of the economy has had a curious effect on our culture. Shuttered chain stores and denuded neighborhoods have made us realize how unstable and unsustainable a society predicated on constant growth and fueled by the twin demon drugs of easy credit and cheap consumer goods can be. When the Circuit Cities go away and the lesser Starbucks close, we realize we didn’t really need them anyway.

All over the country, people are reconnecting with their communities, saving money, working cooperatively, bartering and living a less consumption-dominated life. …

ESC

Kentucky Fried Marketing

food

We’ve got our eyes on you, KFC.

For years now you’ve been a cornerstone of the fast food movement, bucketing out deep-fried meat and refined carbs in every direction and every conceivable portion size – relentlessly filling American faces for decades.

You’ve taken criticism on the chin, which was brave of you because there’s been plenty of it – from health organisations despairing at your liberal use of hydrogenated oils (prompting you to recently switch to trans fat-free oils, along with all your competitors, of course) to PETA’s fury over your …

ESC

Greenwashing Earth Day

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Green-wash – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. – TerraChoice
Earth Day seems to have brought out the green in everyone, especially businesses. Wherever we turn, we are being bombarded by advertisements and articles telling us about green services, products and specials. Everyone from Treehugger to Huffington Post and CNN are talking about things you can do today (and this month) – and Grist is even cheeky enough …

ESC

Smoke and Rear View Mirrors: Behind AAA's Green Curtain

rearview-mirror

Recently we told readers about Better World Car Club, a greener alternative to the highway lobbying AAA. Seems like AAA is feeling the sting of recent criticism, including its position against closing the bridges into DC on inauguration day.

A friend sent a recent AAA newsletter along all about going green. Who knew they cared? Let’s take a look behind the green curtain and see if there’s any substance there.

In the first section about green travel, AAA says:

“To help support Earth Day, AAA offers affordable adventures to …

ESC
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