Greeting Cards | EcoSalon

September 25, 2009 at 7:00 am by Luanne Bradley

A Screen Inside a Magazine to Lure Readers

cbs-pepsi-video-ad

Read all about it! Entertainment Weekly has published the first video advert with built-in speakers to get the attention of readers conditioned to respond to screens.

A report by the BBC explains the screen is built into a wafer-thin, cardboard insert and contains an ad for Pepsi Max, as well as trailers for CBS television.

“This is an extraordinary way to refresh how we interact with consumers,” said Pepsi-Cola’s chief marketing officer, Frank Cooper.

Desperate ploy, marketing breakthrough or annoyance? The chip technology, which holds up …

Read All About It! 5 Good Uses of Paper; 5 Sheety Ones

If killing trees is murder, we need a darn good reason to commit the act.

In truth, it is very challenging to morph into a pulp-free society - one that celebrates without greeting cards and wrapping paper, communicates without monthly statements and markets without catalogs. And there is nothing like holding a tactile piece of newsprint in your hands to stay informed.

Here are some, but not all, reasons for and against ending our paper chase:

Good uses of a paper

1. Love Letters

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8 Clever, Crafty & Creative Ways to Reuse Greeting Cards

After major holidays and lifetime milestones, you clear your mantle of thoughtful cards from your family and friends and hesitate on the way to the recycling bin. After all, such artsy stationary could be put to some better use, right? You bet! Here’s a list of creative projects to reinvent your stack of old greeting cards.

Learn how to give old greeting cards new life as a small gift box.
Cut the front side …