Trade in your SUV for a hybrid? Now that’s a stretch for many drivers who are hooked on the notion that more is more, even in the age of doomed resources.

Why is it that well informed, nice people refuse to pull the plug on those ubiquitous waste wagons, despite poor gas mileage and environmental concerns?

The valid eco argument rubs up against a strong attachment to the behemoth breed at every turn as America keeps on trucking. People feel good having them in the garage, owning one after another, perhaps scaling down with a “hybrid” sport ute but not going …

Tags: carbon , cars , consumers , Dominion Traders , eco , economy , emissions , fuel , green , hybrids , S UV's , safety , sports

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Al Gore taught us just what high profile people can do to further the green movement. If stars and top models can sell wrinkle cream, they also can sell hybrids, lower fuel emissions and green school initiatives.

Global Green USA is harnessing that star power, hosting its sixth annual Pre-Oscars party at the Avalon in Hollywood. Sheryl Crow and Gavin Rossdale (lead singer from Bush) will perform and heavy hitters like Leonardo DiCaprio, Orlando Bloom, Kate Bosworth, Marisa Tomei and Penelope Cruz will walk the …

Tags: fundraiser , Global Green USA , Green School Initiative , Hollywood , hybrids , Leo DiCaprio , Oscars 2009 , Penelope Cruz , schools

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