We all continue to be somewhat baffled over how often to get mammograms and whom to trust as the last word on this critical issue for women. Hey, we all want to grow up to be old women, right?

Weeks after the release of the report on new recommendations for mammograms by the 16-member U.S. Preventative Task Force, the firestorm rages on, even splitting parties as Republicans argue that the recommendations could be used to ration healthcare under reform legislation before Congress, a charge Democrats denied.

According to Reuters, Republican Representative …

Tags: ABC News , breast cancer , health , health and women , health costs , Health insurance , health savings , insurance debate , Kaiser Permanente , mammograms , middle age women , prevention , screenings , seniors , treatment , U.S. Preventative Task Force , women , Yale University

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Kaiser Permanente is prescribing big doses of sustainability in the sixth season of its $50 million Thrive ad campaign.

Two new ads – Emerald Cities and Connected – reinforce the health care provider’s commitment to the planet by dramatically reducing paper use – no small task for an industry long married to countless charts and forms. For most of us, being ordered to “Fill this out” is as rote as, “Hop on the scale,” and just as painful.

The Emerald pitch describes how Kaiser is allowing patients …

Tags: advertising , Allison Janey , American health , care , doctor visits , doctors , e-mail , eco , electronic health records , fuel , gas , green , Health insurance , hopsitals , information , Kaiser Permanente , medicine , paper , patients , prevention , radio , reduce , sustainability , television , thrive , trees

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