Metropolitan Home is being put to bed for good.

I suffered reflux trying to digest the death of Gourmet, one of four Condé Nast publications closed recently. I didn’t sample the food bible much but felt nostalgic about it as an American institution. I only picked up Modern Bride a few times when plotting my wedding. (I had the main prop but needed flowers and a dress.)

Now, achy-breaky heartburn ensues from Hachette’s news about …

Tags: accessories , ad recession , apartments , broadcasting , Conde Nast , Crackberry , decor , design , Donna Warner , Dorothy Kalins , dwell , eco , fabrics , furniture , Gourmet , home , home magazines , journalism students , Kenny Scharf , Magazines , Metropolitan Home , Modern Bride , Northwestern University Medill School , paper , print is dead , remodel , small spaces , sustain

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Gourmet Magazine, an American classic, found a slump in add sales spelled the recipe for disaster.

That’s why Conde Nast Publications is closing the oldest food magazine in the US along with Modern Bride, Elegant Bride, and the parent magazine Cookie, which I have to admit I’ve only glanced at in the doctor’s office waiting room.

While the bride magazines are used as sources to stimulate ideas for women planning their big events, Gourmet has long been the bible of American epicureans, fond of cutting …

Tags: ads , Brad Pitt , circulation , cocktails , Conde Nast , cooking , food , Gourmet , Magazines , Modern Bride , organic , paper , print , recession , recipes , vodka

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Read all about it! Entertainment Weekly has published the first video advert with built-in speakers to get the attention of readers conditioned to respond to screens.

A report by the BBC explains the screen is built into a wafer-thin, cardboard insert and contains an ad for Pepsi Max, as well as trailers for CBS television.

“This is an extraordinary way to refresh how we interact with consumers,” said Pepsi-Cola’s chief marketing officer, Frank Cooper.

Desperate ploy, marketing breakthrough or annoyance? The chip technology, which holds up …

Tags: adverts , batteries , CBS , computers , consumers , entertainment , greeting cards , liquid crystal display , Magazines , media , paper , Pepsi , print , readers , rechargeable , sales , technology , television ads

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