Currently Browsing: Magazines

E-Readers: Cute as a Button or a Real Page Burner?

ipad

E-readers are spineless compared with hardcover books, lacking the soulful carbon fingerprints of readers past. You cannot fold the pages of the wafer-thin gadgets, or make your mark with splotches of food or wine. And the idea of clutching the casing to your chest after reading the final line of a novel just leaves me cold. As one book club friend of mine waxes, “There’s just something about the smell of a book.”

Still, we all can smell and see the writing is on the screen when it comes to these …

ESC

Photoshopping, the New Alternative to Aging Naturally

demi moore w cover

They chow down the same foods we healthy middle-aged women eat: Quinoa, lean proteins, fresh organic produce, water from chic reusable Sigg bottles. They drive hybrids and raise funds for good causes, shun the direct sun, and sometimes even wear secondhand fashion (couture, of course).

But tinsel town celebrities my age, like Demi Moore, who is featured on the cover of W Magazine this month, are not like me or any of my healthy, naturally beautiful women friends. No, unlike …

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Met Home Is Where the Heart Was

metropolitan home covers

Metropolitan Home is being put to bed for good.

I suffered reflux trying to digest the death of Gourmet, one of four Condé Nast publications closed recently. I didn’t sample the food bible much but felt nostalgic about it as an American institution. I only picked up Modern Bride a few times when plotting my wedding. (I had the main prop but needed flowers and a dress.)

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Now, achy-breaky heartburn ensues from Hachette’s news about …

ESC

Ad Drought Closes Gourmet and Modern Bride Magazines

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Gourmet Magazine, an American classic, found a slump in add sales spelled the recipe for disaster.

That’s why Conde Nast Publications is closing the oldest food magazine in the US along with Modern Bride, Elegant Bride, and the parent magazine Cookie, which I have to admit I’ve only glanced at in the doctor’s office waiting room.

While the bride magazines are used as sources to stimulate ideas for women planning their big events, Gourmet has long been the bible of American epicureans, fond of cutting …

ESC

A Screen Inside a Magazine to Lure Readers

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Read all about it! Entertainment Weekly has published the first video advert with built-in speakers to get the attention of readers conditioned to respond to screens.

A report by the BBC explains the screen is built into a wafer-thin, cardboard insert and contains an ad for Pepsi Max, as well as trailers for CBS television.

“This is an extraordinary way to refresh how we interact with consumers,” said Pepsi-Cola’s chief marketing officer, Frank Cooper.

Desperate ploy, marketing breakthrough or annoyance? The chip technology, which holds up …

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