Badgley Mischka Red Carpet (2008)

As an international icon, Barbie has been lucky enough to have designers like Anna Sui, Diane Von Furstenberg and Derek Lam custom-create both lavish ball gowns and wardrobe essentials. I can only hope that of these hip designers, there will be one or two visionaries helping the immortalized Barbie evolve into something more substantial – if she has to be part of our toy line-up, at all.

In April 2010, Barbie will get another marketing stroke of genius (if not another revenue boost) when designers from the Toronto Fashion Incubator take part in the TFI New Labels Fashion Design Competition. Canadian’s women’s wear designers with less than three years experience will be given the task of creating and presenting 15 fashion looks in which three of them will be Barbie-inspired, little black dresses taken to new extremes.

Adriana Gut, Barbie Brand Manager of Mattel Canada says in a press release: “Our partnership with the Toronto Fashion Incubator further solidifies Barbie’s place in fashion. Her role within the program will celebrate the launch of Barbie Basics, a new line of dolls that invite girls of all ages to customize, personalize, and play based on the timeless fashion classic – the Little Black Dress!”

Judged by some of the most influential people in the fashion industry today, the winner will be presented with a $10,000 cash prize provided by Mattel Canada as well as a prize package valued at over $25,000 provided by ELLE Canada.

As iconic as the LBD is, how about making Barbie symbolize more than excess clothing and unattainable beauty, Mattel?

Why not commission the same TFI designers to create sustainable garb for the almost 51-years-old Babs?

Some might say eco just isn’t in line with who Barbie is, with her made-in-China ideals. Maybe Barbie is too old for green, stuck in her baby boomer ways.

According to the Toronto Fashion Incubator’s site, TFI New Labels® is a national design competition for apparel designers looking to make it in Canada’s fashion industry.

“We are tickled pink to partner with the makers of the most iconic fashion doll in history,” says Susan Langdon, Executive Director of TFI.

Image: Toronto Fashion Incubator

“It’s funny how new furniture has a way of restoring people,” says the sweet, pastel-coated spread (above) appearing in online and print magazines.

Why the reminder to hug a couch today?

It’s all part of a $20 million ad campaign launched by Ogilvy & Mather to spur Americans to focus on the bird in the hand, namely homes they now own and can play with even if the economy ain’t recovering and we can’t bid on new real estate.

Decor spending is in the toilet with showrooms hurting and closing in all major cities. According to the Commerce Department, sales of home furnishings fell 12.9% over the last year, and they’re still dropping. Sales were down .9% in July from June.

But don’t be part of that sluggish market when furniture can lift your spirits to new heights. A new pillow can make you thinner and an upholstered headboard will make you rich. Remodeling your bathroom can cure halitosis. Don’t even get me started on that imported bidet!

“Things that fill our home also fulfill us. They become who we are. Giving us joy. Providing us with comfort.” That’s what the ad says, which has appeared in Metropolitan Home’s eco edition and other respected journals.

Meantime, a product information invoice attached to the sofa in the ad ironically says: “22 percent cotton, 13 percent giggles, 15 percent hugs, 11 percent afternoon naps.”

Okay, so now we know why those ad men make the big bucks. It’s genius to assign the same value to seating as quality family time and showing affection. There’s even a makeover opportunity if you tell your cheap, lazy ass friends to clear out that dilapidated jalopy of a couch from their college years and the hideous side chairs they inherited from a cousin. Don’t you want a hug and tickles, you slob you?

If I entered the sweepstakes I’d get myself out of the laundry room and make a real office in a prefab shed outside. But I’m so unlucky at these prizes. My mom always wins raffles, purses at luncheons, free dinners, you name it. Not me. Damn, and I could get Monica Pedersen to stage my office, whoever she is. I wonder is she is related to the Bret Pedersen who works with my husband. Now he could use a makeover.

According to Fast Company, the story behind the ad is rooted in the maverick Las Vegas way of doing things. While High Point, North Carolina, once ruled as the center of American furniture production and sales, the focal point has shifted to the World Market Center,  a 1.3-million-square-foot showroom and exhibition space in Las Vegas.

The Las Vegas group apparently commissioned the ad campaign as a stopgap measure for the hurting industry. It’s a $20 million gamble that just might pay off!

Image: Homeyet Lifestyle, Homeyet Lifestyle, Fast Company

People for the Ethical Treatment of Animals (PETA) does not see fit to extend the same moral courtesy to human animals, specifically the female kind. In the organization’s latest sexist campaign for vegetarianism, an overweight woman in a bikini is faced with the emboldened slogan: “Save the Whales”. Beneath the words runs a helpful tagline: “Lose the blubber: go vegetarian.”

Come on gals, take a joke. What’s a little fat-shaming in pursuit of a good time?

There’s no shortage of adjectives (or profanities) that come to mind to describe such a mean-spirited billboard. And if you can get through the confusion of it – don’t be a whale! wait, save the whales! don’t be a whale so we can save the whales! whales are great, except you, blubber butt! – it’s also very telling.

A friend of mine, John Haslett, is a professional adventurer and author of the sea memoir, Voyage of the Manteno. In the book, he writes about the behavior of people in survival situations – that is, people under extreme stress. An inevitable few will rapidly decline into paranoia and eventual insanity. Some – many more than you would think, observes Haslett – simply give up. Some rise to the challenge, while others become childish or cheat. I think we can figure out which part of the life raft we’d find PETA hugging.

With admirably relentless energy, PETA has managed to jump from the margins of activism and enjoys frequent mainstream media attention. To the dismay of many vegetarians, when Newkirk speaks, people do listen. A group like PETA has just as much potential to wear at our social fabric as any loudmouth pundit. These are not just crazy tactics; PETA’s stunts are part of a carefully-woven, and unfortunate, strategy. Deliberately divisive, PETA is antisocial in a wide cultural sense. Desperate to win, they resort to the ridiculous and alienate those whom they hope to convert. What a dark, lonely world these small-minded people inhabit! I don’t know about you, but I don’t want anyone this stressed out trying to advocate for anything except another cocktail.

The woman who is concerned with social and environmental justice should be quick to leave PETA to the spiral it’s so enthusiastically sliding down. Sociologists explain that it’s common for oppressed groups to target each other as they jockey for autonomy. PETA abusing using women as a tool to achieve their goals is just one more example in a long history of horizontal violence. Not very original, is it? One can easily imagine that in the hive-mind of PETA headquarters, there is only room for the conflict view of reality: it’s either women for animals or women over animals. I guess PETA can’t conceive of women and animals, or at least not for the blubbery among us!

Any position worth defending can be done with integrity. If you have to take a cheap shot to score a point, you don’t belong in the game. Or put another way, when the end justifies the means, the means become the end.

Recommended reading on this topic: Feministing, Deceiver, Jezebel, Huffington Post, The Frisky, DoubleX

We go because we love movies. We go for the delightful or frightful experience of being swept into another reality for a couple of hours. We go crazy when bombarded with highly stylized Mercedes and Coke ads before previews and a show.

The big screen in a darkened room has always had a dramatic impact on the captive viewer, more than a television screen and much more than a computer monitor or iPhone. And they know it. They bet on it. They exploit it. They profit from it.

They are corporate advertisers for soft drinks, jeans, cars and all of the other products being shoved down our throats everywhere we turn.

There once was a place where we could escape it; the movies. That was high art, people. That was art not marred by slick images of low performance drivers in high performance sports vehicles racing irresponsibly down canyons, egging on male viewers to do the same to be cool. U dig?

Oh, they’re crafty, all right. They even design ads that resemble film trailers to confuse us. You pay to see the movie, but you are stuck in your seat, prey of the corporate beast on an unfair playing ground.

What can we consumers do to combat this hideous phenomenon? I mean isn’t avoiding this the exact reason we opt for Weeds and Hung and Nurse Jackie and all of the non-commercial television shows? Isn’t this precisely why we curtail Saturday cartoons for our vulnerable young ones who absorb the subliminal message that you must buy products to be happy?

Now you can shout out “action” and join the Captive Motion Picture Audience of America’s (CMPAA) campaign to Say NO to TV commercials before feature films at movie theaters.

In an open letter to the Regal Entertainment Group and other theater owners, this organization puts forth the case:

This is the last straw. You’ve done a great job conditioning the movie-going public to accept pre-movie billboard ads, your commercial theater radio networks, and nearly every other form of commercialism under the sun. Now, after the lights go down and we’re entrenched in our seats, you’ve decided to expand into pushing TV commercials. It now seems the only difference between a movie screen and a TV screen is size. We, the captive audience, have had enough. TV commercials belong on television, not before movies we pay for.

Captive Audience says its primary goal is to urge theater owners to discontinue showing “invasive”, TV-like commercials before the beginnings of movies. Since many theater chains have a monopoly on first-run films in many areas of the country, it considers the practices to be unfair and intolerable. I couldn’t agree more, and it’s good to know someone is taking a stand.

Perhaps they will show that TV-like ads will prove unprofitable as they spark a consumer backlash. Beyond enraged viewers like me booing loudly at the screen and throwing popcorn in protest, consumers are urged to sign an online  petition. Yes, it’s a more civil way to go.

Among other excellent statements, it reads:

We, the undersigned, believe that the further proliferation of advertisements into venues where the viewer cannot disregard them, such as a darkened movie theater, greatly detracts from the escapism of a motion picture. We believe the forced viewing of commercials before films will prove to be unprofitable for theaters that engage in the practice, and further alienate audiences into seeking alternative means of entertainment. We hope to urge Regal, operating the largest theater circuit in the United States, to set an example within its industry and discontinue the showing invasive, TV-like commercials from the beginnings of movies.

So far there are more than 3,300 signatures, an indication lots of us are mad as hell and can’t take it anymore.  Bombarding us with ads at cinema venues goes against a green sensibility -  and does not have a happy ending as far as conservation is concerned.

Perhaps this is why in Chicago, even more extreme steps have been taken by a school teacher who filed a class action lawsuit against Loews Cineplex Entertainment Group and Loews Piper’s Theatres, INC. for showing commercials. Miriam Fisch’s suit stated that “failure to start the movie at the scheduled time and only after foisting commercial ads on the movie-going audience constitutes a breach of contract.” Although the judge through out the lawsuit, the teacher got her message across.

Images: Corbis

]]> http://www.ecosalon.com/petition-aims-to-ban-invasive-commercials-at-the-movies/feed/ 1 http://www.ecosalon.com/kfc-grilled-chicken/ http://www.ecosalon.com/kfc-grilled-chicken/#comments Thu, 23 Apr 2009 12:00:39 +0000 Mike Sowden http://www.ecosalon.com/?p=15059

We’ve got our eyes on you, KFC.

For years now you’ve been a cornerstone of the fast food movement, bucketing out deep-fried meat and refined carbs in every direction and every conceivable portion size – relentlessly filling American faces for decades.

You’ve taken criticism on the chin, which was brave of you because there’s been plenty of it – from health organisations despairing at your liberal use of hydrogenated oils (prompting you to recently switch to trans fat-free oils, along with all your competitors, of course) to PETA’s fury over your somewhat spotty animal rights record. Which is putting it mildly. Truth be told, as unashamedly bonkers as PETA often are, the term “battery hen” makes me want to strip naked and hand out leaflets until I’m arrested. Yet despite all that, KFC, you’re a survivor.

Look.

You make fast food. It’s fast food. That means, inexorably and unavoidably, the food you make is of the fast variety. It’s not healthy food. You’ve taken great pains in recent years to make your food healthier – but that’s a world away from being good, green people-fuel. Putting aside the continuing problem with your reliance on incarcerated animals living in undeniable squalor and misery, your product falls firmly into the category of Food That Seems A Better Idea After A Few Beers.

It’s generally wildly caloric and bulging with fat. Your latest effort is an admirable step away from the fat fryers, releasing a range of grilled chicken with reduced calories and sodium – all while you’re developing new fried products in the background, of course. But your newly grilled products are not healthy. They’re  just less unhealthy.

So keep your slice of the market – though we suggest that if you wish to expand it, be nicer to animals, since people are big on that nowadays. Grill everything in sight, and continue to keep America (and the world, for that matter) bright-eyed and greasy-lipped.

But don’t pretend to be what you aren’t, please, or we’ll have a new word to fling at you.

Image: pdra

True or false? Your local grocer employs a scheming team of experts who work behind the scenes to orchestrate every little detail in a devious effort to squeeze every cent they can out of you.

It’s true. Even your favorite organic food stores are guilty of this. So, how can you beat them at their own game? Here’s what you need to know:

Baked Goods – Not So Fresh

Although there are exceptions, most of what you find in the bakery sections at grocery stores was frozen when it arrived. Sure, the scene they set up can be quite convincing: employees in white chef hats working behind the counter with flour-coated hands. But, if you think you’re getting freshly baked goods, chances are you’re mistaken.

Manipulative Placement

The most expensive items and those that aren’t general diet staples are typically placed at eye level because they’re easier for you to reach. Before you insist that such an obvious ploy is an insult to your intelligence, it’s actually proven to be a pretty effective method.

Manipulative Placement, Jr.

This last tactic applies to children, as well. Foods that are marketed towards younger age groups are usually found on lower shelves, where kids can easily reach out and grab them.

Impulse Buys

An average of 60- 70% of purchases aren’t on a shopper’s original list, which are what the marketing department refers to as “impulse buys”. Staple items commonly line the perimeters of stores, guiding consumers through aisle upon aisle of goods they don’t need. That includes those displays set up strategically at the ends of aisles. There’s a good reason why manufacturers pay top dollar for this placement.

Clever Packaging

Instead of raising prices, many manufacturers reduce the weight of items but don’t change the packaging. In fact, the only difference you’ll notice is stamped in small print at the bottom.

Old Produce

Frozen fruits and vegetables usually contain more vitamins than what you find in the fresh produce section. Why? Flash-freezing preserves the nutrients they contain as well. Plus, they’re not as expensive. If you do buy produce, get it at farmers’ markets or high-volume grocery stores where there is rapid turnover of products. Smaller grocers that are less trafficked often have older produce, meat and dairy.

More Bulk = Less Cash

Remember when buying in bulk was a great way to save money? The sun has set on those good old days. In many cases, economy-size products actually cost more per unit. So, carry a calculator and do the math yourself. Your grocer isn’t the only one trying to dupe you. Manufacturers of the items you purchase have their hand in these decisions as well.

Food Safety

Food shopping can really work up an appetite, so, when you stroll by the salad bar, you may be tempted to indulge. If your stomach starts growling, keep in mind that these foods are kept out in the open at unsafe temperatures. And, that glass deli case doesn’t provide much more protection, so curb your cravings for pre-made tuna and tapioca pudding. Anybody want some salmonella or E. coli on the side? I didn’t think so.

Cheap Fillers

Sugar is added to a lot of products as filler simply because it’s cheap. If you think scanning the ingredients to see where it ranks is an accurate system, guess again. To trick consumers, the manufacturers use different types (sugar, corn syrup, high fructose corn syrup) to disguise this fact. So, even if the combination makes up a primary ingredient, they get bumped down on the list separately as a result.

The Fine Print

There are other ways manufacturers mislead consumers, and grocery stores are all too happy to let you be fooled. For example, if you’re looking for a product made with whole wheat, read the labels very carefully. The only guarantee is if it says “100% whole wheat”. If this phrase is preceded by the word “contains”, put it down and move on.

Store Brands

Are you wary of the quality of store brands? Don’t be. Many of the more expensive versions of these items are made by the same companies. All you’re paying for is the label.

Images: ralphbijker, jslander, lanuiop, RogueSun Media, jeffk, cheeseroc, mattieb, cbertel, Jacob Botter, danorth1, How can I recycle this, Lisa Brewster