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	<title>EcoSalon &#187; max gladwell</title>
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		<title>Guest Post: Max Gladwell on 10 Ways to Change the World Through Social Media</title>
		<link>http://www.ecosalon.com/10-ways-to-change-the-world-through-social-media/</link>
		<comments>http://www.ecosalon.com/10-ways-to-change-the-world-through-social-media/#comments</comments>
		<pubDate>Tue, 12 May 2009 11:00:43 +0000</pubDate>
		<dc:creator>Sara Ost</dc:creator>
				<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[#10Ways]]></category>
		<category><![CDATA[activism]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[guest]]></category>
		<category><![CDATA[max gladwell]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web]]></category>

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		<description><![CDATA[Editor&#8217;s note: This is a post by Max Gladwell.
Citizen journalism, open government, status updates, community building, information sharing, crowdsourcing, and the election of a President.

Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They&#8217;ll take for granted that their voices can be heard and that [...]]]></description>
			<content:encoded><![CDATA[<p><em>Editor&#8217;s note: This is a post by <a href="maxgladwell.com">Max Gladwell</a>.</em></p>
<p><strong>Citizen journalism, open government, status updates, community building, information sharing, crowdsourcing, and the election of a President.</strong></p>
<p><a href="http://www.maxgladwell.com/"><img class="alignnone" title="10 Ways to Change the World Through Social Media" src="http://farm4.static.flickr.com/3564/3510979839_50ba116a2f_m.jpg" alt="3510979839 50ba116a2f m 10 Ways to Change the World Through Social Media" width="200" height="200" /></a></p>
<p>Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They&#8217;ll take for granted that their voices can be heard and that a social movement can be launched from their laptop. They&#8217;ll take for granted that they are connected and interconnected with hundreds of millions of people at any given moment. And they&#8217;ll take for granted that a black man is or was President of the United States.</p>
<p>What&#8217;s most profound is that these represent parts of a greater whole. They represent a shift in power from centralized institutions and organizations to the People they represent. It is the evolution of democracy by way of technology, and we are all better for it.</p>
<p>For most of us, social media has changed our lives in some meaningful way. Collectively it is changing the world for good. Given the pace of innovation and adoption, change has become a constant. Every so often we find the need to stop and reflect on its most recent and noteworthy developments, hence the following list.</p>
<p>Please note this is not a top-10 list, nor are these listed in any particular order. It&#8217;s also incomplete. So we ask that you add to this conversation in the comments. If you&#8217;d like to Retweet this post or take the conversation to <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.twitter.com/maxgladwell');" href="http://www.twitter.com/maxgladwell" target="_blank">Twitter</a> or <a onclick="javascript:pageTracker._trackPageview('/outgoing/friendfeed.com/maxgladwell');" href="http://friendfeed.com/maxgladwell" target="_blank">FriendFeed</a>, please use the hashtag <a onclick="javascript:pageTracker._trackPageview('/outgoing/search.twitter.com/search?q=%2310ways');" href="http://search.twitter.com/search?q=%2310ways" target="_blank">#10Ways</a>.</p>
<p><img class="alignnone" title="10 Ways to Change the World Through Social Media" src="http://farm4.static.flickr.com/3551/3510970897_1e71f53fee_m.jpg" alt="3510970897 1e71f53fee m 10 Ways to Change the World Through Social Media" width="150" height="204" /><strong></strong></p>
<p><strong>1. Take Social Actions</strong>: The nonprofit organization <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.socialactions.com');" href="http://www.socialactions.com/" target="_blank">Social Actions</a> aggregates &#8220;opportunities to make a difference from over <a title="50 online platforms" onclick="javascript:pageTracker._trackPageview('/outgoing/www.socialactions.com/meet-the-platforms');" href="http://www.socialactions.com/meet-the-platforms">50 online platforms</a>&#8220; through its unique <a onclick="javascript:pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/API');" href="http://en.wikipedia.org/wiki/API" target="_blank">API</a>. It recently held the <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.socialactions.com/changetheweb');" href="http://www.socialactions.com/changetheweb" target="_blank">Change the Web Challenge</a> contest in order to inspire the most innovative applications for that API. The Social Actions <a onclick="javascript:pageTracker._trackPageview('/outgoing/imdoingmypart.org/community/map');" href="http://imdoingmypart.org/community/map">Interactive Map</a> won the $5,000 first prize. The result is a virtual tour of the world through the lens of social action. &#8220;People are volunteering, donating, signing petitions, making loans and doing other social actions as we speak &#8220;” all over the world. To capture the context of the <em>where</em>, this project uses sophisticated techniques to extract location information from full text paragraphs.&#8221; You can also join the <a onclick="javascript:pageTracker._trackPageview('/outgoing/my.socialactions.com/');" href="http://my.socialactions.com/" target="_blank">Social Actions Community</a>, which is powered by <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.ning.com');" href="http://www.ning.com/" target="_blank">Ning</a>&#8220;¦which now boasts more than <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.techcrunch.com/2009/04/16/ning-1-million-social-networks-strong/');" href="http://www.techcrunch.com/2009/04/16/ning-1-million-social-networks-strong/" target="_blank">one million</a> individual social networks.</p>
<p><img class="alignnone" title="10 Ways to Change the World Through Social Media" src="http://farm4.static.flickr.com/3264/3511782550_e3a4f6715f_m.jpg" alt="3511782550 e3a4f6715f m 10 Ways to Change the World Through Social Media" width="150" height="147" /><strong></strong></p>
<p><strong>2. Twitter with a Purpose</strong>: This list could be exclusive to <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.twitter.com/maxgladwell');" href="http://www.twitter.com/maxgladwell" target="_blank">Twitter</a>. The micro-blogging sensation was featured on our first two lists (a three-tweet), and it&#8217;s certain to be a fixture. From <a onclick="javascript:pageTracker._trackPageview('/outgoing/tweetsgiving.org/');" href="http://tweetsgiving.org/" target="_blank">Tweetsgiving</a>, the virtual Thanksgiving feast, to the <a onclick="javascript:pageTracker._trackPageview('/outgoing/twestival.com/');" href="http://twestival.com/" target="_blank">Twestival</a>, which organized 202 off-line events around the world to benefit <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.charitywater.org/');" href="http://www.charitywater.org/" target="_blank">charity: water</a>, it&#8217;s become the <em>de facto</em> tool for organizing and taking action. <a onclick="javascript:pageTracker._trackPageview('/outgoing/tweetcongress.org/');" href="http://tweetcongress.org/" target="_blank">Tweet Congress</a> won the SXSW <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.reuters.com/article/pressRelease/idUS138096+16-Mar-2009+BW20090316');" href="http://www.reuters.com/article/pressRelease/idUS138096+16-Mar-2009+BW20090316" target="_blank">activism award</a>, and celebrity Tweeps <a onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com/aplusk');" href="http://twitter.com/aplusk" target="_blank">Ashton Kutcher</a> and <a onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com/kevinrose');" href="http://twitter.com/kevinrose" target="_blank">Kevin Rose</a> Tweeted their two million followers about <a onclick="javascript:pageTracker._trackPageview('/outgoing/give.malarianomore.org/SSLPage.aspx?pid=382');" href="https://give.malarianomore.org/SSLPage.aspx?pid=382" target="_blank">ending malaria</a>. Max Gladwell recently initiated the <a href="http://www.maxgladwell.com/ecomonday" target="_blank">#EcoMonday</a> follow meme as a way to connect and organize the <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.twitter.com/ecomonday');" href="http://www.twitter.com/ecomonday" target="_blank">Green Twittersphere</a>.</p>
<p><img class="alignnone" title="10 Ways to Change the World Through Social Media" src="http://farm4.static.flickr.com/3264/3510970955_e9abc77e79_m.jpg" alt="3510970955 e9abc77e79 m 10 Ways to Change the World Through Social Media" width="150" height="102" /><strong></strong></p>
<p><strong>3. Visit White House 2.0</strong>: Inside of its first 100 days, the Obama administration has managed to set the historic benchmark for government transparency and accountability. The President&#8217;s virtual town hall meeting used <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.whitehouse.gov/Openforquestions/');" href="http://www.whitehouse.gov/Openforquestions/" target="_blank">WhiteHouse.gov</a> to crowdsource questions from his 300 million constituents, complete with voting to determine the ones he&#8217;d have to <a onclick="javascript:pageTracker._trackPageview('/outgoing/news.cnet.com/8301-13578_3-10205063-38.html');" href="http://news.cnet.com/8301-13578_3-10205063-38.html" target="_blank">answer</a>. All told, 97,937 people submitted 103,978 questions and cast 1,782,650 votes. The White House continues to raise the bar with its official <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.facebook.com/WhiteHouse');" href="http://www.facebook.com/WhiteHouse" target="_blank">Facebook</a>, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.myspace.com/whitehouse');" href="http://www.myspace.com/whitehouse" target="_blank">MySpace</a>, and <a onclick="javascript:pageTracker._trackPageview('/outgoing/twitter.com/whitehouse');" href="http://twitter.com/whitehouse" target="_blank">Twitter</a> channels. In so doing President Obama is not just setting the standard for state and local government in the U.S. He&#8217;s establishing the world standard. The Obama administration is spreading democracy not by force but through example. Because you don&#8217;t have to be an American citizen to be a friend or follower of White House 2.0.</p>
<p><img class="alignnone" title="10 Ways to Change the World Through Social Media" src="http://farm4.static.flickr.com/3359/3511782420_3e86500d1c_m.jpg" alt="3511782420 3e86500d1c m 10 Ways to Change the World Through Social Media" width="150" height="100" /><strong></strong></p>
<p><strong>4. Claim your Zumbox</strong>: What happens when all mail can be sent and delivered online to any street address in a paperless form? That&#8217;s the big question for <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.zumbox.com');" href="http://www.zumbox.com/" target="_blank">Zumbox</a>, which has created an online mail system with a digital mailbox for every U.S. street address. And while the answer to that question remains to be seen, it promises to be as liberating as it is disruptive. A key quality for Zumbox is that it&#8217;s closed system much like that of Facebook, only instead of true identity it&#8217;s true address. This will enable people to better connect with their communities including their neighbors, local businesses, and the <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.govtech.com/gt/626420');" href="http://www.govtech.com/gt/626420" target="_blank">mayor&#8217;s office</a>. The primary agent of change, though, might not be that this uses street addresses but that it enables direct and potentially <a onclick="javascript:pageTracker._trackPageview('/outgoing/blogs.harvardbusiness.org/haque/2009/04/the_age_of_feedback.html');" href="http://blogs.harvardbusiness.org/haque/2009/04/the_age_of_feedback.html" target="_blank">viral feedback</a>, which is a virtue that e-mail and the USPS do not offer. The first methods are to request exclusive paperless delivery and to block a sender, but others are certain to evolve such as real-time commenting and ways to share mail with friends, family, and colleagues. Welcome to Mail 2.0. (<em>Disclosure: Zumbox is a client of Rob Reed, the founder of Max Gladwell.</em>)</p>
<p><img class="alignnone" title="10 Ways to Change the World Through Social Media" src="http://farm4.static.flickr.com/3387/3511782298_aecb6a094e_m.jpg" alt="3511782298 aecb6a094e m 10 Ways to Change the World Through Social Media" width="150" height="39" /><strong></strong></p>
<p><strong>5. Host a Social Media Event</strong>: This is the year of the social media event. No meaningful gathering of people is complete without an interactive online audience, especially when it&#8217;s so easy and cost effective to pull off. Essential tools include a broadband connection, laptop, video camera, projector, and screen. Add people and a purpose, such as <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.bloblive.com/?page_id=29&amp;event_id=34');" href="http://www.bloblive.com/?page_id=29&amp;event_id=34" target="_blank">entrepreneurship</a>. <a onclick="javascript:pageTracker._trackPageview('/outgoing/mashable.com/2009/04/29/events-social-media/');" href="http://mashable.com/2009/04/29/events-social-media/" target="_blank">Promote it</a> through social media channels, and you have a social media event. A recent example in the green world is the <a onclick="javascript:pageTracker._trackPageview('/outgoing/ecomattersdaily.com/event');" href="http://ecomattersdaily.com/event" target="_blank">Evolution of Green</a>, which was hosted by <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.creativecitizen.com');" href="http://www.creativecitizen.com/" target="_blank">Creative Citizen</a>, a green wiki community. It celebrated the launch of a new Web property, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.ecomattersdaily.com');" href="http://www.ecomattersdaily.com/" target="_blank">EcoMatters</a>, while also establishing a new Twitter tag. By posing the question, &#8220;How can we go from green hype to green habit?&#8221; and including the <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.ecomattersdaily.com/greenq/');" href="http://www.ecomattersdaily.com/greenq/" target="_blank">#GreenQ</a> hashtag, it sparked a conversation between attendees and the Twittersphere in real time. Thus was born a new mechanism for getting answers to green questions via Twitter.</p>
<p><img class="alignnone" title="10 Ways to Change the World Through Social Media" src="http://farm4.static.flickr.com/3334/3511782346_d39787b982_m.jpg" alt="3511782346 d39787b982 m 10 Ways to Change the World Through Social Media" width="150" height="82" /><strong></strong></p>
<p><strong>6. Travel the World</strong>: More than anyone else, Tim O&#8217;Reilly knows the potential for social media to change the world. In his opening keynote at this year&#8217;s <a onclick="javascript:pageTracker._trackPageview('/outgoing/web2expo.blip.tv/file/1947371/');" href="http://web2expo.blip.tv/file/1947371/" target="_blank">Web 2.0 Expo</a>, he called for a new ethic in which we do more with less and create more value than we capture. This provided the context for <a onclick="javascript:pageTracker._trackPageview('/outgoing/salaamgarage.com');" href="http://salaamgarage.com/" target="_blank">SalaamGarage</a> founder Amanda Koster, whose <a onclick="javascript:pageTracker._trackPageview('/outgoing/web2expo.blip.tv/file/1948713/');" href="http://web2expo.blip.tv/file/1948713/" target="_blank">presentation</a> followed O&#8217;Reilly&#8217;s. The idea is that social media has enabled each of us to have an audience. Whether through Twitter, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.flickr.com/photos/29748954@N07/sets/72157607221613021/');" href="http://www.flickr.com/photos/29748954@N07/sets/72157607221613021/" target="_blank">Flickr</a>, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.youtube.com/user/SalaamGarage');" href="http://www.youtube.com/user/SalaamGarage" target="_blank">YouTube</a>, or a personal blog, each of us can have influence and reach. What&#8217;s more, it can be used for good. SalaamGarage coordinates trips for citizen journalists (that means you) to places like India and Vietnam in conjunction with non-government organizations like Seattle-based <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.peacetreesvietnam.org/');" href="http://www.peacetreesvietnam.org/" target="_blank">Peace Trees</a>. The destination is the story, as these humanitarian journalists report on the people they meet and discoveries they make. Their words, images, and video are posted to the <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.conradchavez.com/gallery/5605508_Bc5Ld');" href="http://www.conradchavez.com/gallery/5605508_Bc5Ld" target="_blank">social web</a> to gain exposure and because these stories just need to be told.</p>
<p><img class="alignnone" title="10 Ways to Change the World Through Social Media" src="http://farm4.static.flickr.com/3565/3510970933_4215de025b_m.jpg" alt="3510970933 4215de025b m 10 Ways to Change the World Through Social Media" width="130" height="149" /><strong></strong></p>
<p><strong>7. Build It on Drupal</strong>: You may not have noticed, but the open-source <a onclick="javascript:pageTracker._trackPageview('/outgoing/drupal.org/about');" href="http://drupal.org/about" target="_blank">Drupal</a> content management system (CMS) has quickly become the dominant player on the social web. While we still prefer <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.wordpress.org');" href="http://www.wordpress.org/" target="_blank">WordPress</a> as a strict blogging application, Drupal has emerged as the go-to platform for building scalable, community-driven Web sites. It powers <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.recovery.gov/');" href="http://www.recovery.gov/" target="_blank">Recovery.gov</a>, a key part of President Obama&#8217;s commitment to transparency and accountability. <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.poprule.com');" href="http://www.poprule.com/" target="_blank">PopRule</a> uses it as a social news platform for politics. And Drupal will soon become the platform for <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.causecast.org/');" href="http://www.causecast.org/" target="_blank">Causecast</a>, a site where &#8220;media, philanthropy, social networking, entertainment and education converge to serve a greater purpose.&#8221; This is especially significant because Causecast CEO Ryan Scott is transitioning the site off of <a onclick="javascript:pageTracker._trackPageview('/outgoing/rubyonrails.org/');" href="http://rubyonrails.org/" target="_blank">Ruby on Rails</a> because Drupal has proved more efficient, user friendly, and cost effective. <em>(Disclosure: Max Gladwell founder Rob Reed is co-founder of PopRule.)</em></p>
<p><img class="alignnone" title="10 Ways to Change the World Through Social Media" src="http://farm4.static.flickr.com/3375/3511782362_0de2746b66_m.jpg" alt="3511782362 0de2746b66 m 10 Ways to Change the World Through Social Media" width="150" height="151" /><strong></strong></p>
<p><strong>8. Green Your iPhone</strong>: Looking for an organic diner within biking distance that has a three-star green rating? There&#8217;s a app for that. It&#8217;s called <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.3rdwhale.com/');" href="http://www.3rdwhale.com/" target="_blank">3rd Whale</a>, and you can download it for free. (Except that the star rating is actually a whale rating.) Complete with Facebook Connect, this iPhone app locates green products and businesses in 30 major North American cities. It uses the iPhone&#8217;s dial function to select a category (food), sub-category (restaurants), and distance (walking, biking, or driving). In Santa Monica, this might give you <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.swingersdiner.com/');" href="http://www.swingersdiner.com/" target="_blank">Swingers</a> diner for its selection of veggie and vegan fare. You could then get directions from your current location using the iPhone&#8217;s built-in Google map, rate your experience on the three-whale scale, and write up a quick review. 3rd Whale recently released a new feature that integrates green-living tips, which can show how much energy or waste you&#8217;ll save by taking a given action.</p>
<p><img class="alignnone" title="10 Ways to Change the World Through Social Media" src="http://farm4.static.flickr.com/3317/3510970833_cb57221988_m.jpg" alt="3510970833 cb57221988 m 10 Ways to Change the World Through Social Media" width="150" height="135" /><strong></strong></p>
<p><strong>9. Unite the World Through Video</strong>: Matt&#8217;s <a href="http://www.maxgladwell.com/2008/06/uniting-the-world-on-youtube-in-dance/" target="_blank">dancing around the world</a> video inspired many to tears. Today, more than 20 million people have viewed his YouTube masterpiece, where he performs a kooky dance with the citizens of planet earth. The most recent example of this approach is <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.playingforchange.com/');" href="http://www.playingforchange.com/" target="_blank">Playing for Change</a>, which connects the world through song. The project started in Santa Monica with a street performance of the classic <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.playingforchange.com/episodes/2/Stand_by_Me');" href="http://www.playingforchange.com/episodes/2/Stand_by_Me" target="_blank">Stand By Me</a> and expanded to New Orleans, New Mexico, France, Brazil, Italy, Venezuela, South Africa, Spain, and The Netherlands. The project was superbly executed via social media, complete with a <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.youtube.com/user/playingforchange?blend=3&amp;ob=4');" href="http://www.youtube.com/user/playingforchange?blend=3&amp;ob=4" target="_blank">YouTube channel</a>, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.myspace.com/playingforchange');" href="http://www.myspace.com/playingforchange" target="_blank">MySpace</a>, <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.facebook.com/home.php#/PlayingForChange?ref=s');" href="http://www.facebook.com/home.php#/PlayingForChange?ref=s" target="_blank">Facebook</a>, and <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.playingforchange.com/blog');" href="http://www.playingforchange.com/blog" target="_blank">Blog</a>. It&#8217;s received tremendous mainstream media exposure and also benefits a <a onclick="javascript:pageTracker._trackPageview('/outgoing/www.playingforchange.org/');" href="http://www.playingforchange.org/" target="_blank">foundation</a> of the same name.</p>
<p><img class="alignnone" title="10 Ways to Change the World Through Social Media" src="http://farm4.static.flickr.com/3189/3510971003_fb095231da_m.jpg" alt="3510971003 fb095231da m 10 Ways to Change the World Through Social Media" width="150" height="90" /><strong></strong></p>
<p><strong>10. Rate a Company</strong>: The conversation about corporate social responsibility (CSR) takes place across the social web on blogs, Twitter, and YouTube, but a central hub for this information and opinion is still to be determined. <a onclick="javascript:pageTracker._trackPageview('/outgoing/socialyell.com/');" href="http://socialyell.com/" target="_blank">SocialYell</a> seeks to address this by building an online community around the CSR conversation, where users can submit reviews of companies together with nonprofit organizations and even public figures like <a onclick="javascript:pageTracker._trackPageview('/outgoing/socialyell.com/business-details.aspx?bid=225');" href="http://socialyell.com/business-details.aspx?bid=225" target="_blank">Michelle Obama</a>. The major topics are the Environment, Health, Social Equity, Consumer Advocacy, and Charity. The reviews are voted and commented on by the community in a Reddit-like fashion with both up (Yell) and down (shhh) voting. The site is relatively new and still gaining traction, but there&#8217;s no question that a resource like this is needed to shine a bright light on CSR and and other related issues.</p>
<p><strong>11. Publish a collective, simultaneous blog post on a universal topic</strong>: As Nigel Tufnel might say, this list goes to eleven. Let the #10Ways conversation begin&#8221;¦</p>
<p><strong>Final note</strong>: This is Max Gladwell&#8217;s third list of &#8220;10 Ways to Change the World Through Social Media.&#8221; <a onclick="javascript:pageTracker._trackPageview('/outgoing/sustainablog.org/2008/10/13/ten-ways-to-change-the-world-through-social-media/');" href="http://sustainablog.org/2008/10/13/ten-ways-to-change-the-world-through-social-media/" target="_blank">The first</a> was posted a year ago today on Sustainablog.org, and <a onclick="javascript:pageTracker._trackPageview('/outgoing/sustainablog.org/2008/10/13/ten-more-ways-to-change-the-world-through-social-media/');" href="http://sustainablog.org/2008/10/13/ten-more-ways-to-change-the-world-through-social-media/" target="_blank">the sequel</a> followed five months later. If a single headline can capture the <a href="http://www.maxgladwell.com/" target="_blank">Max Gladwell</a> <em>raison d&#8217;etre</em>, this is it.</p>
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		<title>Eco Links to Green Your Weekend</title>
		<link>http://www.ecosalon.com/eco-links-20-03-09/</link>
		<comments>http://www.ecosalon.com/eco-links-20-03-09/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 17:52:47 +0000</pubDate>
		<dc:creator>Mike Sowden</dc:creator>
				<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[gadget]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[led]]></category>
		<category><![CDATA[love]]></category>
		<category><![CDATA[max gladwell]]></category>
		<category><![CDATA[peta]]></category>
		<category><![CDATA[planetsave]]></category>
		<category><![CDATA[sheep]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.ecosalon.com/?p=12096</guid>
		<description><![CDATA[
First up &#8211; is there really such thing as a green gadget? Answer: define &#8220;green&#8221;, says Wired. And is it really cheaper to recover gold from junked electronics than to mine it out of the ground? (Amateur gold panners, please form an orderly queue at your local landfill.)
Things doubling up as other things afterward &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-12111" src="http://www.ecosalon.com/wp-content/uploads/2009/03/daisy-chain.jpg" alt="daisy-chain" width="455" height="813" /></p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" />First up &#8211; is there really such thing as a <strong>green gadget</strong>? Answer: define &#8220;green&#8221;, says <a href="http://www.wired.com/gadgets/miscellaneous/magazine/17-03/st_burningquestion" target="_blank">Wired</a>. And is it <em>really</em> cheaper to recover gold from junked electronics than to mine it out of the ground? (Amateur gold panners, please form an orderly queue at your local landfill.)</p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" />Things doubling up as other things afterward &#8211; <a href="http://www.ecosalon.com/Green_Your_Junk_16_Creative_Ways_to_Upcycle_Before_You_Recycle/" target="_blank">we like</a>. So Paul Clark&#8217;s design for a <strong>plant pot doubling as a birdhouse</strong> &#8211; seen here at <a href="http://www.designspotter.com/product/2009/03/Birdhouse.html" target="_blank">designspotter</a> &#8211; is an intriguing idea (and perfect for my <a href="http://www.ecosalon.com/portion-control-the-insatiable-appeal-of-allotments/" target="_blank">allotment-mad</a> corner of the world).</p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" />A holiday with a difference &#8211; you&#8217;re stuffed into a <strong>sphere</strong> and slung into the trees. In fact, this prospect is far from nightmarish, as <a href="http://www.twilightearth.com/2009/03/crowd-funded-community-managed-eco-retreat-ourplanet-retreats/" target="_blank">Twilight Earth</a> explains.</p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" />Handmade goods are doing great: the economy, well, not so much. The <strong>Etsy</strong> revolution (and that really <em>is</em> beginning to look like the right word) currently represents around $90 million of commerce every year and growing. Clive Thompson takes a fascinated look at <a href="http://www.wired.com/techbiz/people/magazine/17-03/st_thompson" target="_blank">Wired</a>, <em>via</em> <a href="http://www.re-nest.com/re-nest/blogging/can-etsy-save-the-economyblogging-wired-magazine-079430" target="_blank">Apartment Therapy</a>.</p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" />Eco-friendly heater upgrades: brilliant idea. And lots of money up front. Ouch. So it&#8217;s nice to see the new administration is keen to <a href="http://bluelivingideas.com/topics/water-economics/obamas-stimulus-package-provides-tax-credits-for-solar-and-high-efficiency-hot-water-heaters/" target="_blank">lend a helping hand</a>, in the form of very welcome <strong>tax credits</strong>.</p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" />Oh <strong>PETA</strong>. Why, PETA, why? <a href="http://www.ecosalon.com/controversial-peta-stunts/" target="_blank">Again</a> and <a href="http://www.ecosalon.com/more-controversial-peta-stunt/" target="_blank">again</a>, you make us feel older than our years. And now <a href="http://latimesblogs.latimes.com/unleashed/2009/03/peta-clooney.html" target="_blank">this</a>? Can we get back to the business at hand, please?</p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" /><strong>Fashion websites</strong> should absolutely drip with style, yes? The same way dentists should have good teeth. Take a look at Smashing Magazine&#8217;s round-up of <a href="http://www.smashingmagazine.com/2009/03/12/showcase-of-beautiful-fashion-websites/" target="_blank">the most beautiful sites out there</a> &#8211; <em>via</em> <a href="http://steelcloset.com/2009/03/19/the-most-beautiful-fashion-websites/" target="_blank">The Steel Closet</a> &#8211; and attempt to resist their formidable charms. (Bet you can&#8217;t.)</p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" />You can do anything with LEDs. Even &#8211; prepare yourself &#8211; <a href="http://www.neatorama.com/2009/03/19/diy-led-sheep-art/"><strong>Extreme Sheep Art</strong></a>. You heard me. Or how about <a href="http://www.ecosalon.com/interview-with-peter-travers-of-watchmen/" target="_blank">this</a>?</p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" />We&#8217;ve been following Josh Dorfman &#8211; a.k.a. <strong><a href="http://www.lazyenvironmentalist.com/" target="_blank">The Lazy Environmentalist</a></strong> &#8211; for a while now, and we were delighted to hear about his new book <a href="http://search.barnesandnoble.com/The-Lazy-Environmentalist-on-a-Budget/Josh-Dorfman/e/9781584797517/?itm=2" target="_blank"><em>The Lazy Environmentalist On A Budget: Save Money, Save Time, Save The Planet</em></a> &#8211; and he&#8217;ll be on the Sundance Channel this June, <a href="http://www.ecorazzi.com/2009/03/13/josh-dorfman-releases-green-budget-book-just-in-time-for-recession/" target="_blank">as Ecorazzi reports</a>.</p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" />If you want to make your business sustainable &#8211; <a href="http://ecopreneurist.com/2009/03/12/how-to-be-a-truly-sustainable-business/" target="_blank">truly sustainable</a> &#8211; it&#8217;s about utilizing creativity, cutting-edge business practices and more interdependency than ever before. It&#8217;s about facilitating small-scale &#8220;<strong>minipreneurs</strong>&#8221; so they can thrive. It&#8217;s a new business model for a new era.</p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" />Meet the latest tool in the fight against pollution &#8211; chickens! Or rather, <a href="http://planetsave.com/blog/2009/03/11/chicken-poop-cleans-up-crude-oil-in-soil/" target="_blank">what chickens leave behind</a>. As <strong>Planetsave</strong> reports, it turns out that <strong>chicken poop</strong> seems to act as a catalyst for the breakdown of crude oil in the soil.</p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" />Where do you think you rate on the <a href="http://www.globalrichlist.com/" target="_blank"><strong>Global Rich List</strong></a>? Higher than you expect.</p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" />It&#8217;s the weekend &#8211; time to switch off the computer and get out into the &#8220;real world&#8221;? Except that line is getting awfully blurred. Do you <a href="http://twitter.com/" target="_blank">Twitter</a>? Use a Blackberry? So when exactly are you actually <strong>offline</strong>? <a href="http://www.maxgladwell.com/2009/03/new-improved-matrix/" target="_blank">As Max Gladwell quips</a>, who needs <a href="http://secondlife.com/" target="_blank">Second Life</a> when the everyday world is getting just as wacky and wired?</p>
<p><img src="http://i253.photobucket.com/albums/hh72/EcoSalon/favicon2.jpg" border="0" alt="Photobucket" />And lastly&#8230;<a href="http://www.telegraph.co.uk/earth/wildlife/4962394/Blue-Ducks-likely-to-die-out-in-UK-after-male-birds-get-together.html" target="_blank"><strong>true love</strong> has rarely had such dire consequences</a>!</p>
<p>Image: <a href="http://www.flickr.com/photos/masochismtango/461942325/" target="_blank">masochismtango</a></p>
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