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E-Readers: Cute as a Button or a Real Page Burner?

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E-readers are spineless compared with hardcover books, lacking the soulful carbon fingerprints of readers past. You cannot fold the pages of the wafer-thin gadgets, or make your mark with splotches of food or wine. And the idea of clutching the casing to your chest after reading the final line of a novel just leaves me cold. As one book club friend of mine waxes, “There’s just something about the smell of a book.”

Still, we all can smell and see the writing is on the screen when it comes to these …

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Photoshopping, the New Alternative to Aging Naturally

demi moore w cover

They chow down the same foods we healthy middle-aged women eat: Quinoa, lean proteins, fresh organic produce, water from chic reusable Sigg bottles. They drive hybrids and raise funds for good causes, shun the direct sun, and sometimes even wear secondhand fashion (couture, of course).

But tinsel town celebrities my age, like Demi Moore, who is featured on the cover of W Magazine this month, are not like me or any of my healthy, naturally beautiful women friends. No, unlike …

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The Skinny on Being a Ralph Lauren Fashionplate

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For good reason, Ralph Lauren is distancing himself  from this extremely altered photo of model Filippa Hamilton, who at 5′10″ and 120 pounds was allegedly fired for being too fat to wear the designer’s Town and Country fashions.

Last week, the website BoingBoing posted the image online, upsetting the Lauren team for the bad p.r. which suggests the fashion house likes its models emaciated. According to Shine, public interest prodded the company to offer an apology for the “poor imaging and retouching that resulted in a very distorted image of a …

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A Screen Inside a Magazine to Lure Readers

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Read all about it! Entertainment Weekly has published the first video advert with built-in speakers to get the attention of readers conditioned to respond to screens.

A report by the BBC explains the screen is built into a wafer-thin, cardboard insert and contains an ad for Pepsi Max, as well as trailers for CBS television.

“This is an extraordinary way to refresh how we interact with consumers,” said Pepsi-Cola’s chief marketing officer, Frank Cooper.

Desperate ploy, marketing breakthrough or annoyance? The chip technology, which holds up …

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Vanity Fair Scraps Green Issue

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For three years you’ve stood in line at the local supermarket staring, hoping the woman in front of you will say, “No thank you, I have my own bags.”

In April, you balance this dilemma with glancing sideways at the Vanity Fair green issue tucked in beside the National Enquirer and Martha Stewart Home. You have people who understand you somewhere out there. The cover is proof, you think, wielding your reusable bags like armor.

You want to say to the woman in front of you while holding the green issue up (as …

ESC

Ode to Inspiration

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It’s no secret that the media tends to focus on the negative instead of the positive, feature problems instead of solutions and evoke despondency instead of motivation. Looking to refresh your optimism?

Ode magazine, ” for intelligent optimists”, offers a healthy dose of inspiration. In each uplifting issue, you’ll find stories regarding active efforts towards a progressive environmental, social and economical revolution, not to mention insightful columns by renowned figures like Paolo Coelho, Amy Domini and David Servan-Shreiber.

Take it from Foreign Policy: “Read Ode, and you may just figure out …

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Wending the Green Way

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I love magazines and I love travel but not every travel magazine does it for me. My eyes start to glaze over at the terrible sameness of so many resorts, while my heart sinks at the knowledge that the “paradise” they are selling is all too often actually a former one.
They paved paradise and put up a parking lot, with a pink hotel, a boutique and a swinging hot spot. – Joni Mitchell
You won’t find a bikini model on the front of Wend Magazine. It’s mainly focused on adventure …

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Read All About It

Is print dead? Not for CB2, which is selling art weaves of 75% recycled international newspapers.

The new Edition textile print, $99.95, cleverly frames the papers around a colorful square of 25% recycled canvases. The 48″x42″ hanging is handloomed and comes packaged in a cotton drawstring bag.

It’s all part of the furniture company’s limited edition art introduced in its new winter catalog. Many of the pieces, like this weaving, are reasonably priced, allowing you to grow your art collection on a budget. Since they come from special looms, CB2 …

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Northern Ireland's Environment Minister Bans Climate Change Ads

Meet Sammy Wilson. He believes that mankind is not to blame for global warming. Which, in itself, isn’t a big deal. After all, everyone is entitled to their own opinion. There are many people around the world who also share this view. But Sammy Wilson is Northern Ireland’s environment minister. And as such, he is in a position to influence peoples actions and reactions to environmental issues. So his recent denouncement of a British climate change ad as “insidious propaganda” and subsequent banning of the ad …

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