Kaiser Permanente is prescribing big doses of sustainability in the sixth season of its $50 million Thrive ad campaign.

Two new ads – Emerald Cities and Connected – reinforce the health care provider’s commitment to the planet by dramatically reducing paper use – no small task for an industry long married to countless charts and forms. For most of us, being ordered to “Fill this out” is as rote as, “Hop on the scale,” and just as painful.

The Emerald pitch describes how Kaiser is allowing patients …

Tags: advertising , Allison Janey , American health , care , doctor visits , doctors , e-mail , eco , electronic health records , fuel , gas , green , Health insurance , hopsitals , information , Kaiser Permanente , medicine , paper , patients , prevention , radio , reduce , sustainability , television , thrive , trees

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Being elected into The Institute of Medicine (IOM) is considered one of the highest honors in the field of health and medicine. It recognizes those who’ve demonstrated outstanding professional achievement and commitment to service.

Earlier this month the IOM announced the names of 65 new members and five foreign associates who’ve made major contributions to the advancement of the medical sciences, health care and public health. What’s especially interesting is that in order to assure diversity, they required that at least one-quarter of those selected be from outside of …

Tags: brain , doctors , health , insitute of medicine , medicine , wellness

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Oh, this is way too cute. The “Help, I Need Help” folks are at it again.

First they charmed us with clever little (eco-friendly!) packages labeled “Help, I have a headache,” and “Help, I’ve cut myself,” containing acetaminophen and bandages.

Now they’ve expanded their product line – or rather their packaging line. After all, they’re really just selling ibuprofen, but in a Zen little package labeled “Help, I have an aching body,” just to make sure you don’t forget what ibuprofen is for.

Fully compostable corn-based packages, did I …

Tags: bandage , biodegradable corn , compostable , eco-packaging , headache , help , humor , medicine , pills

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A few years ago, a dentist told me I’d need dentures by the time I was 50 – that’s how bad my teeth and gums were. Granted, they didn’t look bad – my teeth are strong, straight and pearly white – but my gums were already declining. I was brushing twice a day, but I wasn’t flossing and I was eating plenty of sweets.

After two root canals (and I’m only 30!), I take much better care. I still don’t floss as often …

Tags: bathroom , health , herbal , material , medicine , natural , remedy , tip , treatment , wellness

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Uh oh. You feel that little tickle in the back of your throat. You want to deny it. It’s nothing, really, it’ll go away after a cup of tea. But it doesn’t. By the end of the day you have to admit, you’ve got a full-on, hurts-to-swallow sore throat.

Don’t rush for the antibiotics just yet; most sore throats are caused by the flu or common cold, which are viruses and won’t respond to antibiotics. Sometimes your sore throat might simply be a symptom of mouth breathing, sudden changes in the weather …

Tags: health , holistic , medicine , natural , remedy

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“Nature Knows Best” is a safe rule of thumb – hence the exciting field of biomimicry. For more examples of ideas that we’ve borrowed from the best, have a look at this fifteen-strong list over at Brainz.

Have you used vinegar to clean your coffee-maker, or chalk to keep ants in check? If not, you might want to flick through these extraordinary uses for 16 household items, over at Woman’s Day….

Tags: environment , health , lifestyle , medicine , news , politics , pollution , science , sustainable , technology

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Not everyone has the space or budget for a large thermal wine cooler in their pad. Here’s a practical way to chill that organic vino and rescue the dying cork stopper industry at the same time.

The Cork Bark Wine Chiller from Bitters Co. is from and features unglazed terracotta wrapped with an outer layer of natural cork bark ($46). It cools your bottle by insulating it with these layers and lends some earthy style at the same time.

The way of life for Mediterranean cork harvesters has become …

Tags: cork , drink , gift , lifestyle , medicine , organic , organic farming , reduce , wine

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Is the economy beating you up? It’s time to get creative. Next time you have an ache or pain, forget about a costly trip to the drugstore and test drive some of your grandmother’s remedies instead. It’ll save money and be gentler on your body and the environment. Recessionistas (and Gents), welcome to the DIY medicine cabinet.
Indigestion and Heartburn

It almost goes without saying – but consider why you’re getting heartburn in …

Tags: DIY , health , herbal , Herbology , kitchen , medicine , personal care

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I’m a pretty sore loser at tennis, especially when my husband rockets those serves toward my face and I want to throw my racket at his head. But my arm never aches after as it does with the Wii tennis video game.

I notice I emulate the real motion of the swing with my remote while my daughters execute abbreviated swipes at the screen to place shots, serve and return. They’re so aggressive, if it were the real thing, I’d take them out of school and put them on the circuit …

Tags: electronics , gadgets , gaming , lifestyle , medicine , news , safety , technology , trend , women

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