Another 12 months, and another string of public absurdities from those tireless People for the Ethical Treatment Of Animals (PETA). In previous years they’ve desecrated graveyards, exploited the homeless, dressed as the Klu Klux Klan …in fact, anything that will generate publicity by winding people up. Did the last year see a mellowing and maturing of their methods?

Well, not so much.

PETA Steals First Lady When She’s Not Looking (January 2010)

Want to be endorsed by a celebrity? Now you can, with the all-new PETA marketing technique …

Tags: activism , animals , KFC , lifestyle , meat , Michelle Obama , news , peta , pets , protest , stunt , vegetarianism

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Keds Champion

Keds, which launched its first sneaker in 1916, has joined forces with Barneys New York and Loomstate to create a new green sneaker which will also come in recycled/repurposed shoeboxes.

Already moving forward with their own Green Label line, Keds recently implemented 100% organic cottons for their shoes along with non-toxic inks and

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Tags: Barneys , Green Label , Keds , loomstate , Michelle Obama , non-toxic inks , organic cotton , The Organic Exchange

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