Nowism, Coming to a City Near You

Magda Rod recently took her LA boutique Visionary on the road.
We are a society used to getting immediate gratification so why wouldn’t we want clothing as quickly as we can get a Big Mac?
The shift in consumer desire to want more now has led us, over the years, to the current state: body care and electronics being sold in vending machines, a craving to know more about where your friends are 24/7 through social media and those energy drinks to help you move faster to get everything, you know…now.
Eco-designers and boutiques …
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