Read all about it! Entertainment Weekly has published the first video advert with built-in speakers to get the attention of readers conditioned to respond to screens.

A report by the BBC explains the screen is built into a wafer-thin, cardboard insert and contains an ad for Pepsi Max, as well as trailers for CBS television.

“This is an extraordinary way to refresh how we interact with consumers,” said Pepsi-Cola’s chief marketing officer, Frank Cooper.

Desperate ploy, marketing breakthrough or annoyance? The chip technology, which holds up …

Tags: adverts , batteries , CBS , computers , consumers , entertainment , greeting cards , liquid crystal display , Magazines , media , paper , Pepsi , print , readers , rechargeable , sales , technology , television ads

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Wouldn’t it be great not to rely on batteries or electrical outlets to keep your gadgets running? You don’t have to. These days, you can do anything from charge your cell phone to blend a smoothie just by turning a crank. The combination of simple technology and a little common sense has yielded an assortment of cool windup gadgets, so you can always have power right at your fingertips…literally!

Next time your iPod dies at the gym or your cell phone runs out of …

Tags: gadgets , green , hand crank , portable , rechargeable

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