Not Your Mama’s Birkenstock

Imagine a small German village inhabited by a young shoemaker named Johann Birkenstock. Birkenstock creates comfy shoes for villagers, launching (though he’ll never know it) a new approach to footwear and a label that will be recognized by millions around the world.

Generations of the Birkenstock family have been designing and crafting footwear since 1774, but in the 1890s, Konrad Birkenstock (Johann’s descendant and a custom shoemaker himself) got the idea of creating a curved shoe reflecting the true shape of the human foot with …
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