Read all about it! Entertainment Weekly has published the first video advert with built-in speakers to get the attention of readers conditioned to respond to screens.

A report by the BBC explains the screen is built into a wafer-thin, cardboard insert and contains an ad for Pepsi Max, as well as trailers for CBS television.

“This is an extraordinary way to refresh how we interact with consumers,” said Pepsi-Cola’s chief marketing officer, Frank Cooper.

Desperate ploy, marketing breakthrough or annoyance? The chip technology, which holds up …

Tags: adverts , batteries , CBS , computers , consumers , entertainment , greeting cards , liquid crystal display , Magazines , media , paper , Pepsi , print , readers , rechargeable , sales , technology , television ads

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Bottled water sales have dropped for the first time in at least five years as a result of  vocal environmentalists sparing the landfill and a recession that has consumers giving tap water a shot.

Americans drank 8.7 billion gallons of bottled water last year, compared with 8.8 billion in 2007, according to consulting firm Beverage Marketing Corp. This is the first decline this decade, signs the Siggs and advocacy groups are making a dent. (Here at EcoSalon, we’ve encouraged readers to Stop the Bottle in 2009.)

According to a …

Tags: bottle , business , Conserve , consumers , global , profits , reuse , sales , tap water , water

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Only three weeks left of summer and the ads to stock up and save on school gear are invading our space. Grrrr!

Anxious kids sense the clock is ticking as they try to prolong the inevitable. Meantime, I refuse to listen, look or buy when it comes to the ads for “must have” clothes and supplies for fall.

I can’t stand it when the Christmas ads and music start playing after Halloween. I cringe when the Easter cards appear once Valentine’s Day cards are cleaned off the shelves, or when …

Tags: Conserve , consumption , fall , kids , parents , recession , recycle , retail , reuse , sales , school , summer , sustainable

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