April 20, 2009 at 5:00 am by Amy DuFault
We Add Up
Mother/Daughter founders Judy Pezdir and Jill Palermo of WE ADD UP
WE ADD UP is a progressive global campaign utilizing organic cotton t-shirts as a tool to count you in the fight against global warming.
Every shirt is printed by hand with a number representing your place in the sequential global count of all the people who are taking steps to help stop climate change. On the back of each shirt is a word or phrase that describes an action wearers promote to reduce their carbon footprint – Unplug, Lights Off, Carpool, Hybrid, …
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