We go because we love movies. We go for the delightful or frightful experience of being swept into another reality for a couple of hours. We go crazy when bombarded with highly stylized Mercedes and Coke ads before previews and a show.

The big screen in a darkened room has always had a dramatic impact on the captive viewer, more than a television screen and much more than a computer monitor or iPhone. And they know it. They bet on it. They exploit it. They profit from it.

They are corporate advertisers for soft …

Tags: banning commercials , buying , children , commercials , conserving , corporate advertising , HBO , marketing , movies , Showtime , television

1 Comment |

Link to this post |

|

Bookmark