Despite a general consumer slump, the eco marketplace is sizzling as stylish shoppers continue seeking earth friendly products. In fact, when it comes to green, demand is up.

That’s why stylish home eco retailer, VivaTerra, has announced a fresh new website design, complete with the latest social-media friendly tools and helpful shopping features. The new site design is bigger for easy reading and selecting, and better, with more ways to view and share products via the most accessible and popular social-media channels. Click to view an …

Tags: decor , eco , green , green shopping , social media , VivaTerra , website

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For so long you’ve had your favorite fashion magazines delivered to your mailbox.

Freshly sealed in their virgin plastic covering, the perfumed pages not yet opened to release their synthetic lotus blossom scent, when it occurs to you something’s wrong, and it’s not just that lotus blossoms totally don’t smell like alcohol.

And on this particular day you think to yourself that driving a hybrid, eating less red meat and drinking from your reusable …

Tags: Anna Griffin , Coco Eco , Conde Nast Publications , eco , Hearst Publications , Lucky , social media , Vogue , WWD

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Anthropologist Margaret Mead once said: “A small group of thoughtful people could change the world. Indeed, it’s the only thing that ever has.”

If you’ve ever doubted this, look no further than Cadbury chocolate.

Last month we reported that Cadbury decided to add palm oil to its chocolate in Australia and New Zealand. The company insisted it was doing so not to save money but to “improve” its chocolate as the palm oil produced a “softer” product than chocolate made with real cocoa butter.

The reaction of the Australian and Kiwi …

Tags: Cadbury chocolate , choclovers , Matathew Oldham , palm oil , social media , twitter

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Chris Brogan, President of  New Marketing Labs

Social media’s newest darling (Twitter) has become a very important platform for eco-designers and boutiques to connect with the public and each other.

Women’s Wear Daily recently featured an in-depth look at fashion brands and how social media – Twitter included – is radically changing the way fashion brands engage with their customers online, forming “relationships with a community of customers, particularly consumers for whom the Web is as important as a limb.” (WWD boasts that its own Twitter page has …

Tags: Chris Brogan , eco fashion , New marketing Labs , social media , twitter , WWD

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Editor’s note: This is a post by Max Gladwell.

Citizen journalism, open government, status updates, community building, information sharing, crowdsourcing, and the election of a President.

Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop. They’ll take for granted that they are connected …

Tags: #10Ways , activism , green , guest , max gladwell , social media , web

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