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Getting Purelled: The New Fixation of an Ailing Nation

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Getting Purelled is the growing phenomenon of sanitizing one’s germ-infested mitts with the alcohol-based, Johnson & Johnson product known as Purell.

What’s in the name, William Safire students might ask?

Pure, I imagine, denotes the opposite of tainted, which in flu terms translates into ralphing, the runs and the unpleasant sensation of having been poisoned by Satan. Elle is French for she, as in, she is cruel that H1N1 Virus, widespread in 47 states now. Elle also is a swank Fifties ad-on, like ette for dinette. …

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5 Signs Fast Food Chains Are Getting Desperate

mcdonalds

They just can’t get healthier, cheaper and hipper fast enough. So the marketing geniuses behind the greasy fast food restaurants are burning the midnight oil in time for summer to chain-storm new ways to entice consumers who are getting wise to a lighter footprint.

1. Burger King’s new TV booty ad is a ridiculous send-up of I like Big Butts, featuring a Sponge Bob rendition, I Like Square Butts.

The highly sexualized ad, showing …

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Earthquake and Flu Panic in Mexico

Mexico Earthquake quake-reading1

A 22-year-old social worker in Mexico told reporters the series of catastrophes plaguing her country and the world are adding up to “the Apocalypse.” It’s easy to understand the gloom and doom outlook, especially after a 7.8 earthquake shook up people already gripped with fear from the swine flu outbreak, killing at least 29 and injuring more than 160. The Mexican Red Cross says many of those killed in Colima lived in fragile adobe buildings that collapsed, while two others died of …

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