Kaiser Permanente is prescribing big doses of sustainability in the sixth season of its $50 million Thrive ad campaign.

Two new ads – Emerald Cities and Connected – reinforce the health care provider’s commitment to the planet by dramatically reducing paper use – no small task for an industry long married to countless charts and forms. For most of us, being ordered to “Fill this out” is as rote as, “Hop on the scale,” and just as painful.

The Emerald pitch describes how Kaiser is allowing patients …

Tags: advertising , Allison Janey , American health , care , doctor visits , doctors , e-mail , eco , electronic health records , fuel , gas , green , Health insurance , hopsitals , information , Kaiser Permanente , medicine , paper , patients , prevention , radio , reduce , sustainability , television , thrive , trees

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In this era of voice mail, email and messages limited to 140 characters telling friends and family how and what you’re doing, a genuine hand written message is a true gift.

Of course, there’s no wrong way to tell someone you care. As long as you’re speaking from the heart, the sentiment will surely be appreciated. But a handwritten note expressing encouragement to a friend or relative who may be going through a difficult time is more personal. A real letter dropped in the snail mail will …

Tags: letters , lifestyle , paper , recycled , trees

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Art is an intensely personal experience. What whets your appetite might leave me longing for something slightly different. Or the piece I prize and display in my home could inspire in you nothing more than a really bad headache.

But something tells me that Tracy Melton’s Tree Ring Paintings will strike almost anyone’s fancy.

I like how the raw and natural elements sync perfectly with the modern and graphic in these little treasures. The colors are bold while the imperfect contours of the wood retain the earthy and natural….

Tags: art , decor , Etsy , reclaimed wood , Tracy Melton , trees

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A couple of days ago I revisited my childhood and caught up with my old friends Dr. Seuss and the Lorax. It was the least I could do, seeing that it was Dr. Suess’s 105th birthday. Of course, he is no longer with us, but The Lorax lives on and should be required reading for anyone aged from 1 to 101 or more.

You do remember the Lorax, don’t you? If not, let me remind you about this character created by Dr. Seuss in 1971. A strange gopher-like creature with …

Tags: conservation , Dr. Seuss , environmentalism , forest , parenting , The Lorax , trees

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