Consumers Want Fresh, not Fast at the Grocery Store
Global consumers want fresher ingredients, increased health benefits and more environmentally-friendly packaging according a new study recently conducted by Ipsos Marketing.
The results, based on an online interview survey involving 1000 people from around the world, show that many consumers are making their food purchasing decisions based on health, wellness and environmental factors.
In the United States, Europe, and Asia-Pacific regions, fresh ingredients topped the list, while in Latin America health benefits and environmentally-friendly packaging were more important than fresh ingredients.
All, however, indicated that convenience and easy preparation …
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