December 19, 2008 at 4:00 am by Susan Chaityn Lebovits
A Natural Fitness Drink: Coconut Water
The fitness drink market is officially saturated. It started in the ’60s with Gatorade, invented by the coach of the Florida Gators football team in an effort to keep them properly hydrated in the extreme heat. Now there’s Powerade, Propel, Fit N’ Lit, Skinny Water, Vitamin Water, and the list keeps flowing, many with added sugar, sodium, food coloring and preservatives.
Now hitting the shelves is ZICO pure coconut water. An all natural, 60-calorie alternative. ZICO contains the five essential electrolytes, magnesium, and more. One box …
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