Why Wash?
Doing laundry wastes energy and resources – not just the planet’s, but yours! Inspired by Sara’s earlier post on wearing your jeans five times before washing, I will fully admit to wearing the same black work pants five to six times before I wash them. Not only am I saving myself time and energy but – no joke – these pants have lasted me six years!
The Finnish design house Ivana Helsinki also promotes this don’t-wash-it approach. Designer Poala Suhonen has made the family-owned Ivana Helsinki brand synonymous with ethically and ecologically produced fashion. These visually striking handmade dresses are created from sturdy woven mid-weight cotton that maintains its tailored look even after repeated wear. (The care label even suggests hang-drying the pieces.)
Made by local workers skilled in traditional handicraft, there are no chemical dyes or animal by-products used in theses creations. Something this beautiful may never see my basket of laundry.
Available in San Francisco at Eden & Eden or online at Beklina.
Images: Ivana Helsinki
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2 Comments
April 28th, 2008 at 10:37 am
I agree about not over-washing clothes. I keep things in rotation until, well, they smell musty. But usually that takes a few wear-throughs… unless its a particularly hot and sweaty day, you know. But I’m not shy about rewearing. It’s really not a big deal!
April 28th, 2008 at 2:15 pm
I’ve increasingly gotten away from compulsive washing. I’m not saying I keep wearing things if I’ve perspired or they’ve gotten soiled, but there’s no need to wash something after just one wear. We’re just not *that* dirty!
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